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January 2008: Are You Seeing The Lowest Numbers Ever?

What are some good legal practices to fight smartpricing & help advertisers

     
2:31 pm on Jan 17, 2008 (gmt 0)

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I am seeing the lowest numbers ever. Is it the same for you?

Few questions:

1.) If you are smart priced how long does it take until you get out of it, or do you ever?

2.) What are some potential things that can smartprice your account?

3.) What can a webmaster do to overcome smartprising or to avoid smartpricing.

4.) What are the things that cause an acount to be smartpriced. I think this is an important thing to know, what can you do, to make sure you are not smartpriced?

------------------------------

If webmasters are smartpriced because clicks don't make sale, what about some VERY POOR landing pages that Adword advertisers have. I have seen landing pages that will HARDLY MAKE SALE. Is it fair to hold the webmasters responsible for the click not making the sale?

ASA your help here will be greatly appreciated. Any input will help all of us.

3:57 pm on Feb 5, 2008 (gmt 0)

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solidcore,

Yeah, I used to earn 30-45K since end 2005 - early 2007. Earning started going down in April 2007. By November - December 2007, my earning was around 5K.

That's when I decided to drop adsense and use CPM based ads.

7:22 pm on Feb 5, 2008 (gmt 0)

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I do want to say I'm making about 60% less than I was about a year ago. I had many months making 9-10k per month. Now I am making about 4k per month with the same traffic, and if anything more traffic due to more websites. It has been this way for over a year now with a sharp decline from around 10k in Sept 06 to 6k a month two months later in Nov 06. This is when I suspenct I got hit with smart pricing. All of my traffic is from SEs (natural traffic).
10:36 pm on Feb 5, 2008 (gmt 0)

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Our best performing channel has gone from around $150-$200 a day, to just $20 a day since November last year.
11:27 pm on Feb 5, 2008 (gmt 0)

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$800 down to $250. The only one still making big money is G.

[edited by: ArtistMike at 11:28 pm (utc) on Feb. 5, 2008]

11:39 pm on Feb 5, 2008 (gmt 0)

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My account went from making $1800 p/month to $700 p/month. So i decided to smart price and removed adsense from my pages.

Have been using valueclick for CPM and cbprosense for CPA since around mid last year (plus a few direct advertiser). It works great.

Yes, some more work was required to optimise and fine tune things BUT monthly Income is back if not higher than previous levels.

12:08 am on Feb 6, 2008 (gmt 0)

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Have been using valueclick for CPM and cbprosense for CPA since around mid last year (plus a few direct advertiser). It works great.

From what I've read here about people substituting other ads (like valueclick CPM), it sounds to me, given what companies are paying cpm, that the people who switched and are claiming to be doing well, were receiving REALLY LOW price per click from adsense, and had really low ECPM.

...and were making the money on great traffic levels.

I'm wondering if this is part of things...that those people who were already low per click earners got hit harder than those who were getting, say 50cents + per click.

Maybe I can put it this way.

How many of you (who have been clobbered and who haven't been clobbered) had adsense ecpm above 8 dollars or below 8 dollars?

(that shouldn't offend the disclosure gods).

12:22 am on Feb 6, 2008 (gmt 0)

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For me its low but not the lowest for sure!
12:42 am on Feb 6, 2008 (gmt 0)

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I'm wondering if this is part of things...that those people who were already low per click earners got hit harder

My sites that always had low EPC (and usually, making it up with bigger traffic) are getting even lower EPC over the years, while those that have higher EPC are doing about the same.

Maybe the economy, or google smart pricing, is hitting harder sites with more "frivolous" (yet popular) topics that doesn't monetize as well than the more "utilitarian" topics.

1:37 am on Feb 6, 2008 (gmt 0)

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I just started using Adsense last year. I have low traffic, but had good EPC. Starting the last week of January, though, the prices started going down. Now url's that were getting .70 and .80 per click are getting .10 and .20 Not sure if it's the economy or smart pricing.

Hey - does anyone have both Google and Yahoo on a site? It would be interesting to see if the same thing is happening with Yahoo ads.

3:08 am on Feb 6, 2008 (gmt 0)

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Maybe the economy, or google smart pricing, is hitting harder sites with more "frivolous" (yet popular) topics that doesn't monetize as well than the more "utilitarian" topics.

Or, changes in advertiser behavior, which is my thinking on it. It's speculative, but if you think of those advertisers running campaigns with low bids, and hence showing up on adsense content network paying low money, it may be that on the ad side, it's simply not sustainable.

...because the low bidders don't get enough profit margin or ROI to be able to raise bids significantly, either because of competition, OR because of QS minimum bids.

I know the QS has driven a lot of advertisers out completely, particularly at the low end, even though it doesn't affect content bidding.

I' just thinking that advertisers who were bidding $1.00 per click, are more likely to be able to bid up if required, and stay in the game, while those bidding 5 cents, simply can't. They get out, leaving adsense sites who relied on their low price high volume ads with nothing but the bottom feeders.

...I don't know. Just a theory.

3:12 am on Feb 6, 2008 (gmt 0)

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From what I've read here about people substituting other ads (like valueclick CPM), it sounds to me, given what companies are paying cpm, that the people who switched and are claiming to be doing well, were receiving REALLY LOW price per click from adsense, and had really low ECPM.

Very wrong assumption there.

6:23 am on Feb 6, 2008 (gmt 0)

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How many of you (who have been clobbered and who haven't been clobbered) had adsense ecpm above 8 dollars or below 8 dollars?

well above 8 dollars
haven't been clobbered

6:58 am on Feb 6, 2008 (gmt 0)

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Above $15 ecpm.

[edited by: Web_speed at 6:59 am (utc) on Feb. 6, 2008]

8:50 am on Feb 6, 2008 (gmt 0)

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How many of you (who have been clobbered and who haven't been clobbered) had adsense ecpm above 8 dollars or below 8 dollars?

Where did you come up with these numbers? It depends a lot on the type of website one runs but I wouldn't say that a $6-$7 eCPM is low. Others can correct me if I'm wrong.

11:24 am on Feb 6, 2008 (gmt 0)

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Get your bounce rate back under 50%.

Smartpricing is a great theory, but that stinking 50% mark seems to play the exact same role described in the theory. My instinct tells me to look to the more simple solution - crawlers aren't smart.

12:24 pm on Feb 6, 2008 (gmt 0)

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if you are suffering from low numbers i might be able to provide some insight and possible solutions.

[A] what do you consider a low (unbearable} price per click

[B] and just as important - what country / countries do the bulk of your site visitors come from

[C] what kind of volume do you average - clicks per day

[D] what is your primary vertical / vertical

pm me if you must :)

2:52 pm on Feb 6, 2008 (gmt 0)

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How many of you (who have been clobbered and who haven't been clobbered) had adsense ecpm above 8 dollars or below 8 dollars?

Was: slightly below your threshold. Now: At half of that level. I guess that qualifies as "clobbering".

6:20 pm on Feb 6, 2008 (gmt 0)

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coachm

that's an entirely seperate project, and as for the SEO project I managed to pump out over 1000 unique from google per day with 3000 items of content with indervidual names for each item of content and good SEO practice... when I reached my first month I getting into the 30,000 a month uniques :)

But as for my non seo webbusiness i had run since 2005 (theres a difference to that of my SEO project in 2007 oct)

SEO site cant make any money on adsense, no clicks
my webbusiness depended on 100-300$ day income on adsense until it busted in 2008 jan

Nice to know someone looks at my messages. peace.

7:43 pm on Feb 6, 2008 (gmt 0)

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Under $8.00
12:45 pm on Feb 9, 2008 (gmt 0)

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I have one particular channel which is gone clobbering. it was well above the $8 border and within one week, a negative spirale began and drove it down to waaayyyy bellow that $8 border.

I have replaced this channel now an look what is happening.

3:42 pm on Feb 9, 2008 (gmt 0)

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On one of my sites I clocked 59 click thrus, with a payout of .59. That's an average of 1.6 cents per click. Is this smart pricing, or is Google just paying out a smaller percentage that they used to.

System

4:29 am on Feb 16, 2008 (gmt 0)

redhat

 
 


The following 3 messages were cut out to new thread by martinibuster. New thread at: google_adsense/3576567.htm [webmasterworld.com]
2:38 am on Feb. 16, 2008 (utc -8)
8:19 pm on Feb 16, 2008 (gmt 0)

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Following up to questions.

I had two ad units on each page. They were well blended into my content, but not in such a way any would trick a visitor into clicking.

I pulled one of those ad units and added a new format, that one I hate. (love now)

I have one high on the page, one lower below the fold and a lot of my own content above the fold, so new visitors can see this is not a mfa (on the web since 2002)site.

The 'mistake' I made and found, was not using my Adsense acct to the full utilization. That is all I am saying. All it would take in my narrow nitch, is to have two competitors do the same thing, and my earnings are back down to some degree. I know for a fact three of them post in this forum. :P

One of them . . . has three ad units above the fold. I am not worried about him. More is not always better.

This 143 message thread spans 5 pages: 143