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January 2008: Are You Seeing The Lowest Numbers Ever?

What are some good legal practices to fight smartpricing & help advertisers

     
2:31 pm on Jan 17, 2008 (gmt 0)

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I am seeing the lowest numbers ever. Is it the same for you?

Few questions:

1.) If you are smart priced how long does it take until you get out of it, or do you ever?

2.) What are some potential things that can smartprice your account?

3.) What can a webmaster do to overcome smartprising or to avoid smartpricing.

4.) What are the things that cause an acount to be smartpriced. I think this is an important thing to know, what can you do, to make sure you are not smartpriced?

------------------------------

If webmasters are smartpriced because clicks don't make sale, what about some VERY POOR landing pages that Adword advertisers have. I have seen landing pages that will HARDLY MAKE SALE. Is it fair to hold the webmasters responsible for the click not making the sale?

ASA your help here will be greatly appreciated. Any input will help all of us.

10:48 pm on Jan 30, 2008 (gmt 0)

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Strange.

January will be highest income in 14 months.

Last 5 days had highest CPM in 8 months. Up 50% from norms.

2:14 am on Jan 31, 2008 (gmt 0)

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I'll be making today slightly below the median and 1/3 of the mean 0f 3 years worth of data.
Since 9 months the variation has sunk dramatically compared to the previous two years. Essentially continuous work just works against the inflation. There is a slight negative slope indicating that it's going slowly downhill. 0 would be reached in about 10 years

From polls on other sites I know I am about in the upper 20% of adsense earners.

2:35 pm on Jan 31, 2008 (gmt 0)

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January is adsense earnings are up with about 30%
Traffic for January is up 20%
CTR is up 1-2%

But I have big variations from day to day, while traffic has been steady on just about 20% higher than December.

2:40 am on Feb 1, 2008 (gmt 0)

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Yes, as of today. Lowest ever.
2:42 am on Feb 1, 2008 (gmt 0)

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Me too, total for the day is equal to what I normally get for the first 6 hours.

It hasn't been this low in years :(

3:04 am on Feb 1, 2008 (gmt 0)

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HOHO...come on
3:51 pm on Feb 1, 2008 (gmt 0)

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Seems like not everyone gets low numbers.

Maybe we've just been smart priced.

I check my friend's account few days ago, he had average $0.9 per click. I made that website for him.

Although he gets very few visitors everyday, but the ROI is good, almost 300%.

So I guess I've been smart priced, the primary reason is I use low quality 2-tier PPC program to drive traffic to my sites.

Does anyone know another possiblity?

3:59 pm on Feb 1, 2008 (gmt 0)

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Jimmy you just said you use "low quality tier 2 ppc to drive traffic to your sites" do you honestly need to look for another reason when you yourself call your traffic "low quality"?
6:22 am on Feb 2, 2008 (gmt 0)

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Why I say those sites drive low quality traffic to my sites?

Because I check my weblog, I found many garbage sites with no content, only have a search box in index page.

I know they use xml and drive cheap traffic to their sites.

And after I got a large number of clicks in December.2007, my eCPM suddenly dropped down to very low in early Jan.2008.

The number drop down too fast, from avg 0.6 per click to 0.2 per click. Recently, I got many times about 0.09 for 4 to 5 clicks.

It's crazy. It's definitely not a normal situation.

I created my friend's sites, and he doesn't use any 2 tier PPC to drive traffic, and he still got $0.8 to $0.9 per click.

1:51 pm on Feb 2, 2008 (gmt 0)

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Yes:

2005: $11,348.00
2006: 9,978.00
2007: 9,486.00

5:44 pm on Feb 2, 2008 (gmt 0)

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On one of our sites, we have been getting alot of traffic from Google but since mid-january, there was a sudden drop in traffic by about 75%. It's pretty drastic. CPC conversion gradually decline from mid-january from 5% to 2%. I really think the smart pricing has something to do with it.

Justin

[edited by: jatar_k at 6:00 pm (utc) on Feb. 2, 2008]
[edit reason] no sigs thanks [/edit]

5:46 pm on Feb 2, 2008 (gmt 0)

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OK, now that January is over, we can begin to talk sensibly about the month.

My January 2008 was down slightly from January 2007 in terms of eCPM and earnings, but it was up quite a bit from December (as I'd expect, based on seasonal trends in past years).

Disclaimer: Year-to-year comparisons are approximate at best when a site's content mix and ad-display format aren't static.

11:57 pm on Feb 2, 2008 (gmt 0)

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Our January Google revenue was up about 10% from 2006. Our overall ad revenue -- Google plus Advertising.com, ADSDAQ, TribalFusion, etc. -- was up 32% in 2007 from 2006,

2007 Google revenue was up about 25% from 2006, whereas Google revenue nearly doubled from 2005 to 2006.

So, I guess the answer to the question is 'no.'

2:11 am on Feb 3, 2008 (gmt 0)

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That's interesting, jhood. I've also seen considerably more growth in the non-AdSense arena than with AdSense over the past year. (That stands to reason, because CPC text ads are a niche--albeit a profitable niche--and the big corporate advertisers in my sector seem to be spending their money on display ads.)
2:16 pm on Feb 3, 2008 (gmt 0)

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The big corporate advertisers in my sector seem to be spending their money on display ads.

It's very important to closely monitor industry advertising dollars.

Follow the money--the advertising money.

p/g

3:08 pm on Feb 3, 2008 (gmt 0)

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Yep. Another good reason not to live exclusively on on eggs from the AdSense basket. You can't be sure that the Golden Goose won't decide to lay more of its eggs somewhere else.
6:40 pm on Feb 3, 2008 (gmt 0)

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10% less w.r.t Jan 2007
10:31 pm on Feb 3, 2008 (gmt 0)

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100% of our expectations, which includes a growth factor over 2007 based on added content. A slight erosion in EPC, offset by a slight gain in total clicks.
4:26 am on Feb 4, 2008 (gmt 0)

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Hi, I have question

Do you use article marketing, social marketing...etc to generate traffi?

Are there anyone use traffic arbitrage?

2:04 pm on Feb 4, 2008 (gmt 0)

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OK, now that January is over, we can begin to talk sensibly about the month.

Having been hit by the October Glitch and with a disastrous December I really did not expect to be displaying AdSense much longer however seeing a definite improvement in early January I have let it ride consequently:

January Month's earnings 2008 v 2007 -24.15%
January Month's earnings 2008 v 2006 -30.67%
January Month's earnings 2007 v 2006 -8.41%

However the biggest January 08 improvement has been the monthly earnings:

November 07 v 2007 Average to October Glitch -39.03%
December 07 v November 07 -22.04%
January 08 v December 07 +52.49%

January 08 v Pre October Glitch -27.51%

Interestingly the first 3 full days of February have shown yet another improvement with CTR and eCPM heading back towards pre-Glitch metrics.

Moreover throughout all of this my average EPC, even though it virtually collapsed post-Glitch, has remained within 20% over the past 3 years but what is noticeable is that my AdLinks EPC is 66% that of my Leaderboard ads which is a big turn around since they used to be virtually equal.

The next 4 months are traditionally my busiest therefore, barring any more Glitches(!), my current trend appears to be positive...oh why did I write that? :-)))

2:17 pm on Feb 4, 2008 (gmt 0)

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I am seeing the lowest numbers ever. Is it the same for you?

Jan 07 up 24.4% on Jan 06
Jan 08 up 21.03% on Jan 07

So... no, not really.

4:15 pm on Feb 4, 2008 (gmt 0)

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It must be a slow Web news day, with this thread making the home page of Webmaster World more than two weeks after it got started!
4:18 pm on Feb 4, 2008 (gmt 0)

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Yep; that's the only way I noticed it (haven't had much time to visit this forum lately)

My January was 150% of January 2007, which is good, but that's not saying much; I'm off season. One thing I notice is that my epc's are unusually high - I don't have as many of 'em, but what I do have are amazing. I don't see any ads on my sites that I would think would normally justify that, so I have no idea what's being to shown to everyone else.

5:45 pm on Feb 4, 2008 (gmt 0)

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CTR down, EPC up, and fewer MFA and arbitrageur ads.

Last year, my sites had lots of junk ads using tasted domains as landing pages, and now almost all of these domains have been refunded and new ones don't seem to be taking their place, at least not in great numbers. Many of the remaining MFAs have improved their sites, giving them some content (photos, articles), a glossy look, and interactivity (reader comments, ratings, etc.).

5:54 pm on Feb 4, 2008 (gmt 0)

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ronin, netmeg, along with the UP earning numbers please post your traffic numbers. that may make a difference.
5:56 pm on Feb 4, 2008 (gmt 0)

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Yes January was one of my best months in close to a year. Almost everything was up, from CPM, CTR, Clicks, earnings etc!
8:45 pm on Feb 4, 2008 (gmt 0)

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It must be a slow Web news day, with this thread making the home page of Webmaster World more than two weeks after it got started!

Anything can make the frontpage of WW nowadays, even Foo :(

Here comes my rap on the knuckles/post deletion!

11:40 pm on Feb 4, 2008 (gmt 0)

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It must be a slow Web news day, with this thread making the home page of Webmaster World more than two weeks after it got started!

LOL, you sound very worried there...maybe them (paid?) plug-ins can no longer stop the flood.

2:51 pm on Feb 5, 2008 (gmt 0)

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I usualy make 100-200$ day... im only making 20$ day

This is not smart pricing, but a huge algorithm change in the way google is changing things.

I've seen site ads appear and dissapear hitting highs of 300-500$ in a day then dissapearing... december was my best month of 2007... but january 2008 declined and feburary 2008

I've been part of the adsense programme since 2005 and use to get over 150$ for 100 clicks... now it takes over 300 clicks to get 20$... things are different these days.

And my business in general... its 4x as more traffic and user base is higher.

my final conclusion, it's broken... smartpricing nahhh it's worse than that now.

*I now use something else to compliment my adsense which makes me 100-150$ day from impressions, this works great and keeps me back in business (just about)

3:24 pm on Feb 5, 2008 (gmt 0)

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I usualy make 100-200$ day... im only making 20$ day

Wow. That's one heck of a regular income that went down the tubes. Apart from the magnitude of the loss, I'm absolutely amazed at your progress, initially, from being new at SEO and traffic generation in Sept. 2007, to taking in 200 dollars a day.

Care to share how you got up that high in the first place?

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