Forum Moderators: martinibuster
My 300-250 sizes are better targeted than 234 size ads.
Does size matter in terms of targeting?
I suppose it's simply because you can cram more info into a larger adblock, so sizes like the 234x60 and 125x125 get less use sometimes.
120x600 and 160x600 - Sky and Supersky
468x60 - Banner
300x250 - MPU
So when making a site it would be sensible to allow this for advertising. The other sizes I don't come across day to day and I would be surprised if any of the bigger boys would actually spend much time supporting them.
Would you say the quality of link units has become very bad? Filled with MFAs?
Or have they improved recently?
thanks
Or have they improved recently?
In my case, they seem to be going downhill at the moment. But this sis a slow time of year for me traditionally so I expect to get better in a couple months. That's been the pattern in past years for me.
Size does matter, smaller works better, but it also depends on how you use it (placement within heatzone).
only one 728x90 here myself.
if you put it on the top, doesn't people's attention go down the page?
above the fold below top navigation right in the center works best in my case, and that's after years of testing.
I have sites on different topics and with different layouts. I've found that different sizes of ad blocks in different locations work well on some sites but not as well on others.
And another factor is whether you have a lot of returning visitors vs. hit-and-runs.
It's another one of those things where it's useful to find something that seems to perform reasonably well and isn't gawdy to your visitors - then run with it. Continuous testing after a point may or may not be worth the opportunity cost.
FarmBoy
