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Problem with Untargeted Ads

         

LostOne

12:51 am on Jan 7, 2008 (gmt 0)

10+ Year Member



Been hangin a bit here at the adsense area over the last few weeks and learned quite a bit. Mucho thanks to many that offer great suggestions. I'm beginning to think adsense may require more work than I anticipated in trying to keep the trash from showing up on many pages I have. My gosh there's so much trash littering the information super highway. It's almost become a huge landfill.

I've seen some sites do a pretty good job of keeping within page content the ads they serve and... others...well it's almost obvious they probably don't monitor them at all. I see the importance of basic SEO implementation on pages such as title tags, H1 tags, BOLD fonts etc. However at times I may wander off the main topic for a moment in the body content that throws in a site unmatched word and I realize it may confuse what adsense may use as a target keyword.

Any tips on overcoming this? The so called unmatched word is a part of a procedure, but doesn't have any major bearing of the theme of the page. For example; the site is primarily about yellow widgets, but some of these widgets can get damaged and the need to call in a different type of widget professional may become necessary. I don't want to have to exlude the non widget word, because it does attract traffic when combined with other keyword phrases.

CentennialEmpire

12:58 am on Jan 7, 2008 (gmt 0)

10+ Year Member



I think you may be reading into poorly targeted ads a little too much. For the most part just take care of your content and the ads will match themselves. You needn't worry about matching "words" or excluding certain categories of advertisers if your content is indeed relevant to them. However, if you deal with an extreme niche you might run into targeting issues, but even then you're still bound to get some adverts that match your content.

Any general adverts that have little to do with anything on your site are simple enough to filter our with the competitive ad filter provided to publishers.