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I had it up on my site for a while, and at the time I had it coded so that the referral button would only show to non-FF users. I took it down a while ago because I didn't like my implementation of it and have had it down for months until today.
Now I setup a simple place in my header for the referral and because of the genre of my site am pretty blatant about my opinion that people should download it.
Have you guys found that a direct approach is more effective, or something more subtle?
Currently the caption next to the referral button reads something like: I use FireFox, and so should you. <Button>
We'll see how that converts. I used to get a referral every few days, but with any luck I'll now have more than that.
How is the referral working on your site?