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I should say that earnings are twice last December's but slightly lower than last month's earnings with 10 days still to go.
[edited by: Atomic at 6:58 pm (utc) on Dec. 21, 2007]
CTR is WAY down, but traffic is up some and EPC in some areas of my site is up quite a bit. The result is that I'm running about 1% ahead of last years income for December at the moment.
I have my doubts about if that will continue for the rest of the month, but here's hoping.
Sunday's looks even worse therefore I think I'll not bother logging-in to AdSense again for another few days however the upside is that my EPC has returned to normal levels.
I did get a nice bounce last year straight after Xmas Day however with my current post-Glitch pathetic CTR I'll not get too excited.
All I can say is instead of checking your stats, build one small site, if you have time, that do well during the holidays and ignore it for the rest of the year, it'll help lessen the pain. Maybe publish your mom's recipes?
Why in the world would anyone buy Xmas gifts one week before Xmas? They'll be lucky to receive shipment by then.
I don't think anyone is referring to people shopping for Christmas online now. The issue is the people in the shopping malls and not online surfing the Net.
For the past 2 years my traffic has gone down about 40% on Christmas day. This year it's close to 60% down and traffic started to drop last Friday. I'll probably lose close to 4 grand the last 10 days of this year over a normal month.
My site is an informational site without product reviews or information which would likely to lead to a purchase, so on holidays I take a pretty big hit. This year it's a bigger hit than normal. It will come back, but for a short amount of time it doesn't make things very merry.
I probably won't log in 'til early next week, after New Years.
I do surf to our site to make sure the ads are showing and whatnot. And I check a handful of our positions in Google to make sure they are still there.
Otherwise it causes me unnecessary stress. :-)