Getting very lower ECPM rate in adsense

recently my ecpm rate has decreased from 10 to 5

[mr_neo]

Can any one tell me how to increase the ecpm rate. because i m getting very lower ecpm rate. earlier i was getting around 10 ecpm rate but now i m getting approx. 4- 5 ecpm rate. and because of that the earnings also falls down. can any one suggest me some immediate way to improve the same.

thanks.....

[Marcia]

mr_neo, there have been hundreds, if not thousands, of threads on the very same question you're asking. Sit down and start reading through the forum and you'll find dozens of ideas.

Otherwise, someone else has to go looking through the forum for you, click back and forth and copy and paste URLs to give you links to threads. So you might as well save other people time, as well as your own, and do it for yourself.

[Marcia]

Start here. Google search on WebmasterWorld for lower ecpm [google.com]

Then do some searches on other keyword phrases also. You'll find what the search terms are to use as you read through the forum.

[edited by: Marcia at 7:11 am (utc) on Dec. 21, 2007]

[zett]

You used to have an eCPM of 10, eh? And now complain that you are at 4-5? Wow. If I had an eCPM of 4-5 I would be drinking champagne all day, and my third fun car in garage would be a Ferrari. ;-)

Seriously, Google is in bitter need to meet (or beat) the analyst expectations every quarter. To me, it's no surprise that eCPM is shrinking for some WW members. I have been analysing the situation and came to the conclusion that eCPM is pre-determined by Google (based on whatever data they have), and EPC is a result of this pre-determined eCPM. So it's EPC follows eCPM rather than eCPM follows EPC.

Just my $0.02 (worth very little lately).

[europeforvisitors]

To me, it's no surprise that eCPM is shrinking for some WW members

Finally we get an ackonwledgement that shrinking eCPM isn't a problem across the board. :-) Maybe it's time to ask, "Which kinds of WW members are affected? And if I'm seeing a sharp decline, what is it about my content or my audience that Google and its advertisers don't value as much as they did?"

[HuskyPup]

what is it about my content or my audience that Google and its advertisers don't value as much as they did?"

I had a horrible experience yesterday!

My sites load very fast with all pages less than 100k however a colleague showed me some advertisers' landing pages on dial-up...absolutely diabolical, so bloated and slow it's no wonder that they experience high bounce rates.

With only a 16% global broadband penetration forecast for 2008 could this be one of the factors some of us are seeing lower CTRs etc and especially for those of us with global sites rather than country specific?

Just a thought!

[europeforvisitors]

HuskyPup, I know what you mean. I often run across pages that load at a molasses-like rate with broadband, never mind dial-up.