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I am receiving a 43.47 eCPM and 18.75 CTR.
Just wanted to share for those of you who are "giving up" on Google, and saying you can't earn money with them anymore.
Make sure your pages are optimized, targeted, and on topic.
This is honestly not much proof of anything.
I agree. I have a page that today has achieved a 100% CTR and an eCPM of about 6 times the 43.47 figure. But that's really not sufficient information to draw conclusions. The page has only generated 2 clicks today.
I also have pages with a much lower eCPM that pulls down the average. I could pull AdSense off those pages so the average eCPM will rise, but what have I accomplished?