Process of getting better ads

What should I be doing?

[gawd]

Hey guys.

My website has been around for over a year, and half a year ago things started to look great! With the recent changes, the ecpm dropped by 50% margin. I'm getting the exact same amount of clicks, but they are averaged $0.06 per click. Which is clearly bad.

I know lots of people are asking for high paying keywords, and that's silly. But I know what kind of people use my website (young people, usually from social networking websites.) What should I do in order to get more high paying keywords? I mean, what is the process I should follow?

Thanks, guys.

[farmboy]

There's an old saying, a prayer actually, that goes something like this:

God grant me the serenity
to accept the things I cannot change;
the courage to change the things I can;
and the wisdom to know the difference

The AdSense version is something like:

God grant me the serenity
to accept the things I cannot change;
the courage to spend hours and hours
trying to change the things I think I can;
and the wisdom to spend at least as much
time developing non-AdSense income as I
spend trying to squeeze a few more dollars
out of AdSense.

Amen.

FarmBoy