Glitch in Stats?

What the heck.... November 21, 2007

[oddsod]

Adsense eCPMs have gone through the roof today. I know, I know, sometimes there's a data dump in the early part of the day. I know, I know, some sites show higher earnings early in the day as that's when they get most valuable country traffic and then it levels out later. But I'm getting this on lots of sites.

I have a background in stats and I have lots of experience with Adsense on multiple accounts (yes, I am within TOS) and yet this increase surprises me (there's just a small increase in CTR).

This almost 100% increase in eCPM is on top of what is already a very healthy double digit average eCPM. More shocking - today's 100% increase comes after several days of Adsense eCPM being more than 20% over last month's average (and outside the usual deviations).

This is not a wind-up post, it's really happening. OK, I'm happy that one account which has never done a $1,000 day is going to cross that rubicon today. And other accounts aren't doing too badly, but it's annoying because I can't explain it except for a big smartpricing adjustment. Make that a "massive" adjustment.

Anyone else seeing this?

[ronin]

I realise I am coming to this discussion late but I've just checked my stats for yesterday and everything is absolutely as normal. So whatever fluctuation you guys experienced it didn't affect everyone... and some people it didn't affect even slightly.

[martinibuster]

>>>I've just checked my stats for yesterday and everything is absolutely as normal.

Right. It wasn't a fluctuation. It was a slow update between servers reporting clicks and imps. Nothing else and not particularly noteworthy.

As someone else pointed out the stats evened out near the end of the day.

[edited by: martinibuster at 10:10 pm (utc) on Nov. 22, 2007]

[potentialgeek]

We called them on it and they moved immediately! :/

p/g

[oddsod]

They don't seem to have moved that far. On many of my sites - not all - the substantial increases in eCPM went down a bit but are still running at way, way above normal bands. A site that consistently earned between $12K and $13.5K every month (for years) is running at the rate of $20K for the month. Big differences in traffic quality/location are ruled out (as far as one can rule out these things). The increase isn't in traffic and there's only a minor increase in CTR.

Not that I'm complaining, of course! :)