Thanksgiving Day 2007 and Effect on AdSense Earnings

Gives a New Meaning to Turkey Day?

[martinibuster]

I was astonished to read that today, Friday November 16th, was the start of the Thanksgivings Day holiday travel season. Yes, some people are taking today off through the entire next week. This morning, traffic over the bridge to San Francisco, ordinarily bumper to bumper for several miles, was relatively light.

I'm not seeing it reflected in my traffic stats for today, at least not yet, but will be interesting to see how the U.S. holiday affects AdSense earnings over the coming weekend and next week. Last year [webmasterworld.com] many people saw varying degrees of decline, even some whose traffic came primarily from outside the U.S.

[edited by: martinibuster at 7:06 pm (utc) on Nov. 16, 2007]

[Khensu]

Ok, just answered my question.

The Philippines as roughly 1/3 the popluation of the United States and 50% more population than the UK.

"Whoa!"
-in my best Keanu Reeves voice

An obviously they dont care about turkey day.

[HuskyPup]

yet earnings are are inline with this month's daily avaerage. Go figure.

What on earth is happening? Me too, absolutely spot on post-Glitch average earnings, CTR nearly pre-Glitch level, EPC at the lower end of pre-Glitch range however eCPM at the very top of post-Glitch level therefore still about 20% below pre-Glitch level.

I obviously have a new trading range value of +/-20% of average daily earnings that has been remarkably consistent the past two weeks whilst I have left the sites alone to see precisely what transpired.

[indias next no1]

down in traffic, ecpm and earnings, may be due thanksgiving holiday?

[greatstart]

Traffic down about 8%, but CTR and eCPM about average for this November.

[HuskyPup]

I have to say that today's metrics look way out of kilter with my logs.

Are they having more reporting glitches or delays?

[calman]

My metrics appear to be soft so far today.

Of course, it is very difficult to say anything with any measure of assurance in the post Glitch world.

[MikeNoLastName]

Our Turkey day was, as expected, a bit soft but not as bad as we've seen in past years. Friday should also be way down since everyone, at least in the bigger cities are busy outdoors running all around town for the advertised "Black Friday" store specials. I never participate and don't even read the newspaper ads, but I had to run to the corner drugstore for a couple items, and even THEY had all kinds of 1-day specials and people lined up at the checkouts. All nuts! Well, I DID get a discount on one item I was buying anyway that just happened to be on special and picked up another I didn't need while waiting in line just because it happend to be on 1/2 price sale.
I know, myself and spouse for one example, are doing our Xmas shopping well ahead of time and 90+% of it all online, so those of you in online retail ought to be happy. In fact I'd say I'm almost 75% finished already. No wasting gas, no braving the cold temps and catching germs from others, no crowded aisles or searching for non-existant store employees for help, no waiting in checkout lines, and even with shipping (often free) but usually no sales tax, it's usually as cheap or cheaper than the local stores. Now, if only we could get UPS to deliver more reliably.

[ken_b]

Thanksgiving day has always been an up day on my site, and yesterday was no exception, thankfully.

[icedowl]

Thanksgiving Day was surprisingly normal, but today has fallen flat on its face. Right or wrong I'm going to blame today on all the sales out in the B&M world. Some stores such as Walmart call it "Blitz Day".

[ann]

The day after is actually called Black Friday and the sales are running wild in all the stores here in the USA.

Ann

[icedowl]

Ann, yes I know the general term is Black Friday. I also know that the Walmart employees call it "Blitz" as I worked there a couple of years ago for a few months as a cashier and that day started during my shift. It was h3ll on wheels!

[HuskyPup]

Well what a strange few days' earnings!

All comparisons v November daily average:

Thursday +3.65%
Friday -22.72%
Saturday -5.39%
Sunday +16.86%

CTR levels on Thursday, Saturday and Sunday were nearly all back to pre-Glitch levels however eCPM's were still down owing to EPC's being at the bottom of my pre-Glitch range.

Anyone else?

[europeforvisitors]

My numbers were pretty normal over Thanksgiving weekend, except for traffic being down slightly. ECPM for the best day (Sunday) was about 18% higher than for the worst day (Friday), but the average for those two extreme days was within two cents of the daily average for the month to date.