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If the owner really doesn't use any tricks, how come he has such high CTR like that? Especially for sites which have very poor contents?
[edited by: jatar_k at 1:04 pm (utc) on Nov. 9, 2007]
[edit reason] no urls or specifics thanks [/edit]
how come he has such high CTR like that? Especially for sites which have very poor contents?
It is because of the poor contents IMO. If the user has something to read/see/explore then the CTR goes down.
Somehow it is sad to see such figures; at this CTR I would be stinkin' rich.
Good points. Ad relevance to the keyword phrase used to access the site, as well as the consumer tilt of the phrase will tip the CTR; for example, on a scale of 1 -10, with 1="I like pretty widgets" to 10="I want to purchase pretty widgets" the closer the surfer's phrase is to ten, and the less likely they will be able to click a buy button on your site, the higher the CTR will be. I find that when people are generally in the buying phase the CTR will go through the roof.
They visit the main page first and see my link to this page which provides information on a topic that is a sub-niche of the main page.