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20% CTR, how come site's not banned?

     
6:00 am on Nov 9, 2007 (gmt 0)

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Well first I have to say that this is NOT my account statistic, this is someone else's adsense statistic. This is, as the owner of the Adsense account said, a report for earnings in the last 8 days of November combined from his (or her) 5 websites. As you can see CTR ranges from 13% to 20%, and eCPM ranges from $5 to $12! Isn't it too high for sites which have only a total of 1000 impressions per day? How come the site is not banned yet? The account owner claims that he/she never uses tricks or clicks on the ads, and his/her sites contain only FEW html pages!

If the owner really doesn't use any tricks, how come he has such high CTR like that? Especially for sites which have very poor contents?

[edited by: jatar_k at 1:04 pm (utc) on Nov. 9, 2007]
[edit reason] no urls or specifics thanks [/edit]

6:09 am on Nov 9, 2007 (gmt 0)

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how come he has such high CTR like that? Especially for sites which have very poor contents?

It is because of the poor contents IMO. If the user has something to read/see/explore then the CTR goes down.

Somehow it is sad to see such figures; at this CTR I would be stinkin' rich.

6:10 am on Nov 9, 2007 (gmt 0)

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That is totally shocking as I have the same Impressions per day as shown in the image but my page CTR is around 1-1.5 % daily .. can anybody here tell me if he or she has experienced the same as shown in the image?
7:17 am on Nov 9, 2007 (gmt 0)

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1600 clicks and $74 profit.

Sad.

8:44 am on Nov 9, 2007 (gmt 0)

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Why would it be banned? I average 20% CTR
9:29 am on Nov 9, 2007 (gmt 0)

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you will not be banned purely on a basis of having achieved a 20 percent ctr. If you are banned it would be more along the lines of invalid clicks.
9:39 am on Nov 9, 2007 (gmt 0)

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I would agree that the CTR is quite high. However, as far as eCPM and earnings are concerned, there does not seem to be anything remarkable. Actually, the earnings per click seem to be rather low.
9:41 am on Nov 9, 2007 (gmt 0)

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Also, if people are shopping and don't see what they want at the page (or site), they'll click on the ads, which is not a bad thing at all for the advertisers if the ads are targeted for the products.
3:21 pm on Nov 9, 2007 (gmt 0)

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The high CTR can be an indication of click fraud.... if you did not do it maybe a competitor wanted you out of the way
4:28 pm on Nov 9, 2007 (gmt 0)

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High CTR is not a reason to ban anyone. It can be even higher than 20% depending on page design, ad relevance, and visitor profile.
5:37 pm on Nov 9, 2007 (gmt 0)

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>>>It can be even higher than 20% depending on page design, ad relevance, and visitor profile.

Good points. Ad relevance to the keyword phrase used to access the site, as well as the consumer tilt of the phrase will tip the CTR; for example, on a scale of 1 -10, with 1="I like pretty widgets" to 10="I want to purchase pretty widgets" the closer the surfer's phrase is to ten, and the less likely they will be able to click a buy button on your site, the higher the CTR will be. I find that when people are generally in the buying phase the CTR will go through the roof.

5:56 pm on Nov 9, 2007 (gmt 0)

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FWIW, I have a page that routinely gets a 40-70% CTR over the past several years. Very few people reach that page based on a search for the content/keywords on the page.

They visit the main page first and see my link to this page which provides information on a topic that is a sub-niche of the main page.

FarmBoy