Fewer ads per page technique work for you?

Fewer ads to get higher price per click

[silverbytes]

We've discussed before how to get higher price per click. And some seems to aprove the theory "less ads per page" increases your price since people has to bid higher to appear. My question is: Did you personally notice that in case you took off some ads in page? I'm experimenting with that now and first advantage is a clearest appearance in page.
But still have my doubts about it.

Went from 2 vertical skycrapers and 468 banner plus, 160 vertical adlinks, to just 1 leaderborad horizontal skycraper only.
I'll see what happens with earnings.

[tim222]

What worked for me was to remove image banner ads from my pages. There was absolutely no effect on earnings, and my pages look less cluttered.

[silverbytes]

Interesting... how do you noticed that? I mean where do you look at "graphical" or "text" ads earnings?

[farmboy]

We've discussed before how to get higher price per click. And some seems to aprove the theory "less ads per page" increases your price since people has to bid higher to appear.

Assuming we're discussing just the value of clicks and not whether clutter persuades or discourages clicks...

...if the referenced theory is correct, the most bang for your buck would be to put just one 125 x 125 button showing just one ad in the "hottest spot" and enjoy the high EPC. Or maybe put up a 120 x 240 showing 2 ads to give the visitor 2 options.

I haven't found that to work as you might expect with AdSense. It does seem to work with YPN in my limited experience and testing.

FarmBoy

[tim222]

Interesting... how do you noticed that? I mean where do you look at "graphical" or "text" ads earnings?

I had separate channels for image and text ads. Image ads were getting a very low CTR and with their eCPM you couldn't even buy a Snickers bar from 7-Eleven.

[tim222]

RE: the heat map

I haven't found that to work as you might expect with AdSense. It does seem to work with YPN in my limited experience and testing.

That's good to know, since my ads are in "warm" spots. I've been tempted to try the "hot" spots but it would take some work and it would make my pages look funny. Your experience is a good reason to just leave them as they are.

[ken_b]

Are we talking actual ads or adblocks?

I ask because I've exchanged a single 250x250 adblock (which could show up to 3 ads) for 3 - 234x60 adblocks, so in either case the max number of actual ads displayed is 3.

If anything, the 3 = 234x60s perform better, but the look a little odd because each carries the "ads by google" label.

But then I made the change because it looked about as odd when the 250x250 would show just one text ad.

The change also gave me the chance to use 2 - 234s and a 200x90 adlinks unit in the space the 250 had occupied, this turned out to be the most effective combination.

[silverbytes]

Here's my conclusion based on real case (personal)
Fewer ads theory is false. In my case, I got a cleaner look in my page by taking off ads, but impresions went to half in same time period and, incomes reduced in 50%.
Price per click I got didn't increase at all and I lost 50% of my income.

So more ads means more income for me and the theory is garbage.

[potentialgeek]

I tested one ad and two ads and saw no income difference. I still use two just for the visual balance.

p/g