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New AdSense Code Rolling Out

Control Channels, Colors, and More Straight from Control Panel

     
11:54 pm on Nov 5, 2007 (gmt 0)

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Anyone notice that the new "Adsense units" don't have the individual adchanel codes in them any longer?

Now there is a new line of code...

google_ad_slot = "1234567890"

I know this is going to be an issue for some....

heyday

4:35 am on Nov 6, 2007 (gmt 0)

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I just played with it a little bit to see how it works although I'm not grabbing the code just yet...

You still can add all your channels just as before. That's good and a relief to me.

You can now give the ad unit a name. Add a date if you wish. Or whatever. It can be saved which is good I suppose, but I don't see the point. It's not something I need.

The new interface is a PITA! I want it all on one page and do not like having to switch pages just to get the code. It's not real clear about how to get back to the first page so one can make a new ad unit with the only change being a different combination of channels. That's a real bad move IMHO.

There's a preview page, but that irritated me highly due to the subject matter displayed in the sample ad that was shown. I found that ad disgusting and extremely objectionable.

6:56 pm on Nov 6, 2007 (gmt 0)

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System: The following 5 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3497996.htm [webmasterworld.com] by martinibuster - 11:06 am on Nov. 6, 2007 (utc -8)


Why has Google encrypted their AdSense code, are they insane? I have no interest in managing my ad colors and channels via the AdSense website, where I'm logged out automatically every 5 minutes. Secondly, they removed the "back" button from the code page, now if I want to alternate channels into my code quickly, I'm out of luck. This new system is absurd.

I swear, between lack of communication, the channel fiasco of last week, falling ad rates, and now the fact that I can no longer edit my ad code via DreamWeaver, I'm out. For better or worse, I am permanently done with AdSense, and switching back to Yahoo for good.

Good riddance!

7:01 pm on Nov 6, 2007 (gmt 0)

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Which product? I just looked at the AdSense for Content code and it's unencrypted... no change.

One possible reason they would do that is to protect your AdSense ID.

7:02 pm on Nov 6, 2007 (gmt 0)

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edit my ad code via DreamWeaver

Have you never read the AdSense TOS? If you have, you best read it again.

7:04 pm on Nov 6, 2007 (gmt 0)

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The most important editable elements, channels and colors, poof all gone!
7:06 pm on Nov 6, 2007 (gmt 0)

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dibbern2, so it's against the AdSense terms of service to switch the color of the ad text via the code, say from green to blue? I think you may want to read the terms of service yourself buddy...
7:14 pm on Nov 6, 2007 (gmt 0)

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The AdSense Blog [adsense.blogspot.com] announced that they're rolling out a new code that will let you create an ad unit that can be adjusted straight from the AdSense Control Panel. As long as you use the new code you can change the colors, channels and corners etc. straight from the Control Panel without changing code on your website.

The old codes will still work, but they won't have the new functionality.

7:20 pm on Nov 6, 2007 (gmt 0)

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Blueleaf, don't get defensive. You missed something, and I was trying to help.

Here's the verbatim quote from the AS site, Code Implementation Guide:

"In order to display Google ads on your website, it is very important that you copy the ad code exactly as it appears on the AdSense Setup tab of your account and paste it directly into the HTML source code of your webpages, without any modifications. Modifying the ad code is against our program policies and may also result in errors on your page."

The last sentance is pretty clear, I believe.

7:26 pm on Nov 6, 2007 (gmt 0)

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dibbern2, the common sense factor here seems to be eluding you. Changing FFFFFF to 000000 in the AdSense code isn't against the terms of use. You head to the control panel to make those changes eh? LOL
8:24 pm on Nov 6, 2007 (gmt 0)

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There's nothing wrong with changing colors or certain other user-selectable fields manually. It's totally transparent to Google. But obviously you have to be extra careful not to change anything else inadvertently.
9:34 pm on Nov 6, 2007 (gmt 0)

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Great, now that this thread has hit the WW home page, I'll chime in a little more.

AdSenseAdvisor, why did you guys decide to make these new changes mandatory? I'm not 16 years old running a 4 page blog about my pet rabbit, I have a 60,000 page commercial website, and your new code changes have just derailed by entire ad integration and editing system. Not having access to color or channel code is asinine. Every rudimentary website editor allows you to quickly swap out colors within an AdSense ad unit without any trouble whatsoever, why would force people to be logged in to AdSense to make these changes?

These new changes make zero sense. Forcing someone to log into AdSense to make basic color changes to the code is an odd move to say the very least. Are you guys now recording color information from ad units, and hence this pointless change of system? If so, be honest and just come out and say you did it because it gives you guys colors to match with conversion data.

10:13 pm on Nov 6, 2007 (gmt 0)

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I can see that most people will benefit from this overall, but like the previous poster I would quite like to edit the html directly sometimes - however as the old ad code still works then I don't see it being a problem :)

What would be nice to see at some point in the future is an auto-optimisation feature (for colours etc...). It wouldn't surprise me if this sort of thing is in the pipeline.

10:22 pm on Nov 6, 2007 (gmt 0)

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nrep, have you discovered a way to use the old ad code with new channels. If so, please PM me.
12:56 am on Nov 7, 2007 (gmt 0)

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To those who are asking why they've made this change, here's my reasoning:

[webmasterworld.com...]

Fundementally, Google is about to face down the Ad Presentation Optimizers, and wants to offer you the option to let them change all the colors, etc. according to their own optimizations based on traffic, time of day, nation of origin, and visitor history. Maybe a visitor from China is more likely to click your ad if it's red. They'll find that out over time, and optimize your ad presentations in China to the preference of the end-users.

Before they can do that, they need to stop allowing you to embed that stuff into the code. It has to be virualized.

I'm going to let them do the optimizations when they offer it (that's my speculation.) I look forward to it.

1:16 am on Nov 7, 2007 (gmt 0)

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paste it directly into the HTML source code of your webpages, without any modifications.

I submit that there is *no* room for interpretation, no matter how minor you deem the change to be, and whether you deem colors to part of the code. You might choose to ignore it, but that does not make it any less a violation of the TOS.

So, the best thing to do is shoot the messenger. Buddy.

1:26 am on Nov 7, 2007 (gmt 0)

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Except that the functional difference isn't minor, it's zero.

It's the exact byte-for-byte same code as is produced by the interactive form. The only way Google could even know you had edited the code manually is if Sergey was standing behind you at the time.

1:53 am on Nov 7, 2007 (gmt 0)

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It hasn't even finished rolling out yet and folks are already running back to Yahoo? C'mon... We all know Yahoo ads are awful... Even Google knows it.

Give them a few months to work out the bugs/features... Google wants to keep everyone happy and I'm sure they will accommodate as quickly as they can...

They are best game in town and they have treated us all very well over the years... I'm sure they would appreciate a little patience.

1:55 am on Nov 7, 2007 (gmt 0)

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This is just silly ... I frequently change the colors on my adsense in the code, as I have a gradient background I need to pick a color closest to the background where the advert will be located.

Lets not get all anal over color changes, I have never had any problems with google over it and they have checked my site for optimisations.

I have my adsense code in notepad files, and just cut and paste it into the suitable area. I think I will continue to do that until I see a reason to change to a new system.

Rule of thumb with new things on the net , never be first and never be last :)

2:07 am on Nov 7, 2007 (gmt 0)

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I'm out. For better or worse, I am permanently done with AdSense, and switching back to Yahoo for good.

BlueLeaf. I hear you - I am also moving over to Yahoo for better or for worse. I've been in with Adsense since about the beginning, all I've seen is declining revenue and declining levels of customer service across the board. Tired.

ann

2:40 am on Nov 7, 2007 (gmt 0)

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Isn't it food for thought that every time they roll out something new the revenue of the mid to small size publishers go down. Just mulling over the probabilities.


Ann

7:35 am on Nov 7, 2007 (gmt 0)

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Where can we check this new ad code implementation?
10:09 am on Nov 7, 2007 (gmt 0)

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Changing FFFFFF to 000000 in the AdSense code isn't against the terms of use. You head to the control panel to make those changes eh? LOL

Even changing colors may cause problems. Did you know control panel checks if text/background colors combination is ok? Maybe even more checks. Are you sure you'll not some day put incorrect color? A good chance to be banned. Maybe i'm paranoid.

Where can we check this new ad code implementation?

It is already in place. AdSense Setup tab -> Manage Ads
10:37 am on Nov 7, 2007 (gmt 0)

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Where can we check this new ad code implementation?

They are gradually rolling it out, I don't have it in my account yet either.

10:53 am on Nov 7, 2007 (gmt 0)

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Whether editing ad colours is against the TOS is irrelevant. The issue here is that Adsense has brought in a change which affects everyone. In my case I find the new system a pain and it screws up my whole way of working.

There is a whole thread about Google's poor communication, and this is another example. No published schedule, the change just happens. And when I try to find out more I'm redirected to blogger. Hardly professional.

5:44 pm on Nov 7, 2007 (gmt 0)

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The problem that I will face is I set a variety of channels based on where the user came from, when, how, etc. Without me being able to change the channel combinations on my side I'd have to generate THOUSANDS of possibilities to manage all the possible combinations of channels that I might use. I use the channel data to manage when, where, and how I advertise my site.
7:20 pm on Nov 7, 2007 (gmt 0)

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The problem that I will face is I set a variety of channels based on where the user came from, when, how, etc. Without me being able to change the channel combinations on my side I'd have to generate THOUSANDS of possibilities to manage all the possible combinations of channels that I might use. I use the channel data to manage when, where, and how I advertise my site.

I don't think google overlooked that.

7:24 pm on Nov 7, 2007 (gmt 0)

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One possible reason they would do that is to protect your AdSense ID.

I just tried making an ad unit in the new interface. The only js variables that are still there are width, height and publisher id. So no, they're not hiding your publisher id.

Who knows, maybe they will throw us a bone and say we can set the old variables to set the channels on an ad.

7:26 pm on Nov 7, 2007 (gmt 0)

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I tried the new "Manage Ads" for one ad unit, and although it showed up as Status: Active, the new ad unit still did not display on my pages after 35 minutes. The warning on the Manage Ads page is that "Changes may not appear for up to 10 minutes", but this is obviously not accurate. I removed the nonfunctioning new Adsense code from my pages and reverted to the old code, and now my ads are back.
8:24 pm on Nov 7, 2007 (gmt 0)

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It indeed took a little while before it worked but I like it. I would like to see functionality so I could easily copy a given adsense-block. I then would be able to change it's name or some of its properties so as to better manage the ads. Also functionality to easily test between two different ads or anything would be nice, but I expect that will be implemented in the near future. Randomized test on the side of Google wouldn't be too hard to implement.
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