Forum Moderators: martinibuster
About for 2 weeks now ive been running adsense on my pretty popular site. Things are going quite well but i got a little tired of seeing 0,5 cents per click. So i started reading about optimizing your pages to target more expensive keywords.
My website in general is about gameservers. As a test i decided to make a seperate page that talks about registering a domain name only. What i did was set the meta tags descrition to : How to register a domain name
And the meta keywords to : register, Domain
Then i wrote a small guide on how to register a domain name and the keyword "register a domain name" was mentioned allot of times. I then proceeded to include adsense code and i visited my the page only to see all the ad's were still about gameservers. This got me a little confused. The seperate page does not mention the word gameserver 1 time. It only talks about registering a domain name but still google ads only include gameserver add's.
Can anyone explain why this would be so?
Thanks allot in advance! And apoigies for my english (not my mother language)
BTW, running after better paying keywords does not always work.. It is all about conversions these days..But, you do need to experiment to find what works best for you.
If you are getting USD 0.50 per click as you mention, it is a very good EPC. In fact it is excellent. Now all you need to do is somehow, maintain it over a long time. Or do you mean 5 cents a click? which I think is on the slightly lower side.
Best Wishes..and Welcome to Webmaster World.
You can also try visiting your page and clicking "Refresh" a few times. Sometimes relevant ads appear after a few Refresh clicks.
FarmBoy
And thanks for all the warm welcomes :-)
@Green_Grass: Apoligies for the typo. It is indeed 0,05.
You also said "It is all about conversions these days"
Im not sure i understand this. Every page i read on getting more out of your adds went into high paying keywords. And basicly came down to "If you can target high paying keywords on your site your ads will make you allot more"
So my next question would be. What do you mean with conversions?
Thanks again for the welcomes! Im sure il be posting allot more questions! :-)
Patrick.
p/g
Anyway. Is it against google's policy to have a page on your website where you test with keywords not relevant to your website? I can imagine if google did a site survey and noticed 1 page tottaly not relevant to your website that only targets high paying keywords they wouldent be to happy about it?
So what matters is a site that advertisers like. If the page sends traffic which makes money for advertisers, you are likely to see a higher EPC, otherwise smart pricing will kick in. Do a site search for 'smartpricing' to understand the implications.
The future will involve site targetted CPC ads..so the 'conversion' story will get more interesting as many publishers may see decreasing ECPM, while others will go laughing to the bank. Interesting times ahead.
Is it against google's policy to have a page on your website where you test with keywords not relevant to your website?
Not really, but people here hates MFA and it appears to me that you are just adding additional pages to your site just for Adsense, you dont even care that its not related to your site's topic.
Your feeling may be correct that your site, due to it's limited scope, may have limitations to it's earnings potentials. However imo the better way to expand your opportunities is to create another website altogether. Diversifying is a sound strategy.
The alternative is to expand your site within it's niche. Suggestions off the top of my head would include creating a forum, game reviews, game walkthroughs, visual walkthroughs, cheats, game news, social networking (check out ning), hot or not application (for instance, where you pit games or whatever versus each other and let users vote), free email (?), etc.
Good luck.
@Gian04
Not sure what MFA means. But im not adding multiple pages just for adsense.
I simply have 1 page where i conduct tests with different keywords to see the results and learn how i can imporove my existing pages.
@martinibuster
Thanks. The site will get expanded allot in the future. For now im very satisfied with the amount of visitors im getting. The website has been online for 2 weeks and im getting an avergae of 1500 hits a day due to advertising on other sites. And im not even on google yet. The reason i started tinkering around with keywords is so i could learn how to imporove my current pages and perhaps get some better ad's on there. But i agree it's probbaly more easy to expand the website and focus on different keywords on different pages.
A question about smart pricing.
Does the amount of visitors a website gets also influence the Price per click? I imagine a website with a million visitors a day would mean allot more to advertisers then a website that gets maybe 200 hits a day.
Same question for PR. Does the PR a website have also influence the price per click?
Thanks for reading!
Patrick
i guess the amount of visitors who click on the ads out of total visitors influence the ppc. in other words it's the CTR that affects the PPC. no matter if you have 200 hits a day you can still earn a few dollars per click.
Does the PR a website have also influence the price per click?
as far as i know, PR doesn't influence the ppc in anyway. if we go into deep, more the PR > better SERP > more visitors from google search >> nice ads are served depending upon the search keywords. BUT if we talk in general, PR is not related to ads served by google.
hope it helps
Thanks you for your explanation. And yes it helps :)
Can anyone explain why this would be so?
It could also be a simple Cache result. The adsense bot visited, decided what would fit best and hasn't returned yet.
If you're going to make changes like this I suggest you first look up wich of your pages are the top performers, ie: which pages receive the most free traffic from search engines.
Work on those pages first and do so with a very light touch. The clicks are coming from these pages. If you change a title the page will vanish from Google for a few days but it will return. Changing the text you see in serps will do the same. Changing the rest may not do anything to that particular search term but it will affect others.
The point is if you're going to optomize for better click values, make sure to do it slowly and with pages that you can guage results with quickly (3-5 days). If the ads are properly targeted theres no point in changing them, it may just be a less targeted term. Instead write pages about the "fringe" topics like the one you mentioned (servers) and optimize those for the new related keywords.
tip: if the anchor text in a link to the page remains the same the content had better not vary from that too much. Changing pages without changing anchor text in links leading to the page will cause problems. My suggestion above is better than changing established links. Good luck.
