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Huge Jump in impressions leads to higher CPC

         

MediaSpree

8:39 pm on Oct 22, 2007 (gmt 0)

10+ Year Member



My forum is a niche community which gets maybe 500 views a day, and I'm lucky to get a click or two for about 5-10 cents. Yesterday one of the posts got picked up on digg, reddit, and a few other social sites and my impressions skyrocketed to over 50,000. I had two clicks worth in the ball park of $3.00 each! Not that I'm complaining of course, but I wonder if it has something to do with the same i.p. addresses always accessing the content vs. a bunch of fresh faces. Just musing I guess!

jomaxx

11:12 pm on Oct 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Double check your stats to see if you were getting any site targeted ads. Maybe the burst in traffic brought you some CPM earnings.

The reason I suggest this is that usually short-term spikes in traffic depress CPC rather than making it leap.