Forum Moderators: martinibuster
Overall earnings and eCPM down by some 30%, EPC remained within the usual range however one main earning site had everything slashed by half having its worst day in three years!
After four years I know these are not normal AdSense fluctuations therefore do not try and convince me they are however I would love to know why this happens to me every time after a maintenance Saturday.
I'm sure there are those of you who experience the opposite, just remember you've got my earnings and I'm coming round for them:-)
I had a pretty awful Thursday and Friday, but everything bounced back from Saturday on, even though one of my main pages apparently is 950'd in the serps.
However, my ecommerce clients all had really awful orders counts for the weekend. So maybe overall, it was just a lousy weekend.
I'll get a flashlight and help you look but we gotta split it. :)
Mine are dismal and way low since just before the wonderful maintenance...I wish I could find something comparable to adsense...Oh well when it's the only game in town you play it.
Ann
This trend is since some weeks.
Very good Sunday, weak Monday, good Tuesday
HuskyPup,
Ever consider that what has been happening to you in the past 3 years was the fluke and what you are repeatedly seeing now is your new norm?
the past 3 years was the fluke
Lol...this past week has seen some very strange CTR and eCPM metrics for me after a reasonably stable period.
Maybe a major US widget trade show had an influential factor however I doubt it since whenever there have been even bigger widget trade shows my metrics have varied very little.
Interestingly the major advertisers in my trade do not use monthly budgets they mostly advertise by region since it would be pointless for them to even consider import/export, that's my area of widget trade expertise.
Overall it would be nice to know from G whether CTR has declined in general during the past 4 years, my sites certainly suggest so and it would be reasonable to assume that with more sites displaying AdSense that Joe Surfer has become more selective when and where they click.
It will be interesting to see how this week pans out since I am now, in earnings, substantially down from last year for the month.
Signs of a pick up from a very long flat summer though.
Overall it would be nice to know from G whether CTR has declined in general during the past 4 years
I just compared January 1-October 19, 2007 to the same period in 2005 and 2006. This year's CTR was slightly higher than the two previous years; CTR in 2005 and 2006 was almost identical. (I didn't go back to 2003 or 2004 because I was using a different ad format for at least part of that period.)
I think CTR is less likely to decline over time on sites where users are researching ways to spend their money. If people are thinking of purchasing an Elbonian inner-tube cruise, a resort stay on Widget Island, or a digital whatsit, they'll be less subject to "ad blindness" than a less motivated audience might be, and they'll regard the ads as useful tools in their research. (That's why mail-order tire dealers advertise in CAR AND DRIVER, camera dealers advertise in POPULAR PHOTOGRAPHY, and the quack-weight-loss-scheme of-the-month club advertises in DIET DIGEST.)
My EPC has increased the past 3 months however, realistically, only by the amount the US Dollar has depreciated!
And we know that if we come here complaining that the Plex will set everything right since, so far today, all appears to have gone back to my recent normal metrics:-)
Keeps us busy second-guessing what they're doing I suppose?
Traffic is actually up overall, but earnings and eCPM are down approx 30%. I noticed this starting on Friday and it seems to be in a holding pattern.
Also noticed as this was happening, that the Adsense reporting seemed very delayed in the custom reports compared to the overview.
The overview usually is behind compared to the custom reports, but the last few days has been the opposite. (For me anyway)
Compared to same time on Sunday
6% less impressions
27% less CTR
10% less EPC
Sunday 2% plus
Monday 19% minus
Tuedsday 25% minus
I'm seeing similar and today it is even more diabolical, just when I thought it couldn't get any worse, it does do, now the worst eCPM ever, 40% down on this month's norm!
Yesterday seemed to recover for a while and then it just slid right away, today it's not even got anywhere near "normal".
One bright note is that my EPC is fine!?!?!?
With a system as complex as AdSense I find it hard to believe that a channels glitch would not screw even a little with a publisher's earning potential. I hope I'm wrong about that.
Wednesday's eCPM was my lowest ever and down 40%, actual earnings were down compared to normal Wenesdays by 35%.
Today's eCPM so far down by 65% compared to the whole of 2007.
Since Tuesday 16th October only Wednesday 17th and Saturday 20th have had average metrics the rest have been as follows:
16th -17%
17th Normal
18th -14%
19th -17%
20th Normal
21st -33%
22nd -15%
23rd -21%
24th -40%
25th -65%
My traffic is completely stable and working with normal ranges, my EPC is within its normal range.
What on earth have they broken? The clickety click click button?
my EPC is fine
It's possible that the CTR decline is seasonal (this is my slow time of year), but it's also possible that Google is being more aggressive in throwing out repeat clicks or other clicks that might be considered "invalid" from an advertiser's point of view.
[webmasterworld.com...]
The fires certainly could explain a modest drop in traffic and/or CTR for a site with an international audience or a larger drop for a site that caters to people in California.
27 th June 2006, this happened first time.
End of January 2007, all my domains free agein
Begining June, my best earning sub domain was hit
Just right now, my second best earning sub domain.
It's really demotivating, if I have every day whe looking for the status of my domains, I have the feeling like I am the defendant in jury court and the jurymen are just entering the room.
I was just coming back looking for a ground to built in 2009 a house, and now this disaster.
And it's so complete mysteriouse
There are 10 subdomains.
Why are now 4 subdomains filtered and 6 free?`
All the same layout.
Kinda depressing, especially the baseball thing.
