Forum Moderators: martinibuster
[adsense.blogspot.com...]
The info they have says :
If you're ready to get started now, sign in to your AdSense account and head for the AdSense Setup tab. Click the video units link and you'll be on your way to setting up your first video unit.
I am in Australia, and I cannot see this option. Does anybody have this yet?
After the cool factor, what's the advantage? I'm just not getting it.
Why would I consider adding this to my apple cart?
From the previous posts, I get these impressions:
**video quality will be iffy (industrial video is chancy; amateur is downright risky)
**the probability of off-subject targeting is high
**the pay out share is less than I have been getting.
In addition, I've come up with these on my own:
** there could be a distraction factor that takes visitors away from my content, especially when the video is off-target, resulting in them leaving my pages (and perhaps, not coming back or bookmarking my sites) Its a kind of anti-stickiness.
** I'll be seeing a lower overall EPC, thanks to the revenue split. I'll need to increase impressions or CTR by a factor to make my current earnings; in other words, I'll need to run faster to just get back to where I am. If I don't, I'll be looking at an earnings down tick.
** its possible youtube video content will appeal more to the under-40 audience. If this means the MTV/video game/pop music/movie/entertainment sectors, than I'm afraid it's aimed at the worst paying AdSense markets. What's the future possibilities for richer markets: 50+ boomers with spare income to pay for vacations, health care, autos, and real estate? These are some of the best AdSense markets.
None of this adds up to what I'd call a smart move, especially in the light of risking a solid, established AS business.
I must be missing something. Coolness is not a bankable commodity, and it changes with the wind.
Could someone please point me in the right direction?
Thanks.
If videos are not right for your site, then there's no advantage.
If you already use videos without ads, or were considering it, then this might be for you.
I already use embedded youtube on a few sites, but it's too soon to know if it is a success in terms of visitor enjoyment / added revisits, let alone added income.
By the time we Brits get access to this gizmo, hopefully I'll know.
Then my choice will be using these large clunky video boxes where I don't get to choose the video, but the ads are adjacent ... or continue to pick my own videos, which I know are right for the sites, at standard (more manageable) size, and place ads as I wish.
Tough choices ahead ;)
For one, publishers split the revenues from clicks three-ways (which I guess, means publishers get 33%) vs getting the nearly 80% when using Adlinks and Adsense units sprinkled video-adsense-unit-like near embedded videos from Google, Youtube.
However, one advantage could be that the video content would not be available for embedding without the Video Adsense Player.
However, as I understand, the content providers do have the same content available elsewhere.
So, what it seems to come down to, is whether the Video Adsense player ads generate more clicks vs traditional adsense units near embedded videos to cover the 33% vs 80% payout gap.
I suppose the advertiser base is the same in both cases, as the advertisers for both are chosen by Google from scanning the contents of the page.
Moreover, I haven't seen any references whether it is allowed to use other Adsense ads on same pages as the Adsense Video Unit, but a combination of using the player and traditional adsense units could be a winning combination.
Finally, there is the unquestionable potential benefit of the video-player feature of choosing automatically new content-related videos for the spot, which could bring repeat visitors to the page based on that feature alone.
What effect that has on the bottom line remains to be seen.
Finally, there is the unquestionable potential benefit of the video-player feature of choosing automatically new content-related videos for the spot, which could bring repeat visitors to the page based on that feature alone.
Unquestionable?
However good Google gets at selecting 'appropriate' videos for my site, it will still be providing them from a limited pool of 'approved' material, where the publisher of the video has opted in.
In many cases, my personal search of YouTube will find much better content matches of embeddable videos.
Yes, this system MAY be better at getting 'the latest', if Google sets it up that way - and if that's an issue (for many of us, it's not a major one).
Yes, this system will save me the bother of the personal search for a good match (if I'm prepared to take the risk of not getting 'the best').
I don't doubt for a minute that for many sites this is a great step forward, but ALL its benefits are questionable, including having to share profit with the video maker - which, rightly or wrongly, I don't have to do with ordinary embedding. At least for now. ;)
Currently, embedding works as cash-free transaction: Google, and the video maker get no cash from me, but may get the benefits of me introducing a visitor to them and their work. A good deal for me, but not necessarily for them. Once this takes off, the number of embeddable videos of quality is likely to fall rapidly.
At that stage, the benefits of this partnership may be 'unquestionable' - as I'll have no choice. Currently, however, I do.
[edited by: Quadrille at 11:25 am (utc) on Oct. 11, 2007]
I don't see a link on the youtube site where they can get added to the available Providers list?
I know of several youtube publishers with videos that would work perfectly on my site. Seems like a perfect fit.
Increase exposure for their videos and earn a few bucks for both parties.
Google will need to adopt a similar system if anyone is going to take this seriously. The content currently available is laughable. At best.
1. Site owners having the ability to pick content.
2. Site owners provide their own (unique) video content and attaching adsense to monetize.
Second option will have some cool consequences. It would be (in my opinion) the beginning of an even bigger explosion of video content on the net.
Thoughts..
[blinkx.com...]
The problem is that the pay per click is low (Blinkx sells ads at a flat $0.05 per share rate, so you're probably looking at $0.025 a click unless it outsources the ad). And since it's a contextual program, it's not as if you can have AdSense on the page, even if you flesh out the video with a ton of original text commentary.
Your best bet may be to create your own Video Unit by handpicking the clips you want and putting the AdSense code somewhere on the page. As a bonus to doing it the old school way, you don't have to split the ad revenue three ways.
I've been passing along all of your feedback about both AdSense video units and other companies' video offerings to our product managers. They wanted me to let you know that they're already working on or are now considering many of your suggestions.
Please keep giving us your ideas - it helps everyone know which parts are working and what we need to focus on in future development.
Thanks!
-ASA
My main problem was that it would show only the same ads on the same page for 3 days in a raw and would not change. yes it was targeted, but not very much. On the other hand YouTube has so much content that would have been appropriate. One important issue is to authomatically update content very often. And if you have 3-5 contents that go one after another as you click next, it would be great to change the order randomly as a visitor accesses the page.
On the NEGATIVE side... The videos being shown aren't even remotely related to the site's content. I tried adding hints.. The ads on the video player are targetted well. However, the videos are still completely out of whack...
I'm going to leave it on for 24 hours or so just to see if the video targetting improves any..My guess is that it won't.
In all fairness, there is a possibility that relevant videos aren't being shown because there just aren't many of them out there.
cg.
One major problem I have seen is that the ads pop up as soon as the page loads but the YouTube video simply does not load sometimes for a minute or so. I guess by the time the video loads, the visitor has already moved on and G has counted it as an impression.
I wish YouTube will add faster servers to serve videos right away.
