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Introducing Adsense video units

         

Token

4:56 am on Oct 9, 2007 (gmt 0)

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Looks like Google Adsense has video's

[adsense.blogspot.com...]

The info they have says :
If you're ready to get started now, sign in to your AdSense account and head for the AdSense Setup tab. Click the video units link and you'll be on your way to setting up your first video unit.

I am in Australia, and I cannot see this option. Does anybody have this yet?

bennyp

12:43 am on Oct 10, 2007 (gmt 0)

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Actually, after reading Google's FAQs, there will also be ads in the video - not just above it.

"When you place a video unit on your website, you'll earn revenue from two types of ad formats: companion ads, which sit above your video content within the player and can be either text or image-based, and text overlay ads, which appear in the bottom 20% of the video content area. Ads on video units can be paid on either a cost-per-click or cost-per-thousand impression basis."

Not exactly sure how that'll work, though.

icedowl

1:16 am on Oct 10, 2007 (gmt 0)

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If all we're ever going to see is a simple link then I have to wonder if we are allowed to click on that link to see what happens. I'd just like to know so I can decide if I want to keep it around. I do not want to link to junk and right now it is a mysterious black box with no clue as to what lies inside.

No, I'm not about to click on it to find out. I don't like surprises much.

andrewshim

1:42 am on Oct 10, 2007 (gmt 0)

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We don't have a date for when video units will be available for non-US publishers,

ASA... just wondering... has it ever occured to Google that many non-US websites draw more than 70% of their traffic from the US and should "technically" be classified as US publishers?

europeforvisitors

1:57 am on Oct 10, 2007 (gmt 0)



ASA... just wondering... has it ever occured to Google that many non-US websites draw more than 70% of their traffic from the US and should "technically" be classified as US publishers?

For that matter, some American-owned, U.S.-hosted Web sites draw a majority of their traffic from outside the U.S.

Paris

1:59 am on Oct 10, 2007 (gmt 0)

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Just gave it a spin.

Ad-targetting? Great.
Video selection? Horrible.

This may be a great feature in a few months, after YouTube adds a lot more content partners. As it stands, unless you happen to run a humor/entertainment site the videos that are available are mostly irrelevant.

celgins

3:06 am on Oct 10, 2007 (gmt 0)

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Ad-targetting? Great. Video selection? Horrible.

I sort of agree.

The ad-targeting appears to be the same for traditional ad blocks on my site...(sometimes on target and sometimes off). But the video selection leaves a lot to be desired.

I've tried both ways... (allowing Google to select the best videos; and typing in a set a keywords that should trigger related videos), but neither seem to target very well. Plus, the ads that overlay the video (it is positioned at the very bottom of the video playback) are constantly changing. I like that feature, but the ads are still off target.

So... this looks like a "double-whammy" when things aren't working right. You can get:

- both video and ads off-target;
- video on-target; ads off-target;
- video off-target; ads on-target;
- neither video or ads on-target;

moTi

3:51 am on Oct 10, 2007 (gmt 0)

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can you please tell me what are the exact pixel sizes of the three player formats? couldn't quite make it out on the demonstration vid.
i mean, these are huge players which occupy virtually the whole web page.. where to go with the content? i want to be prepared with my web design in case the feature goes international.

jeffgroovy

4:05 am on Oct 10, 2007 (gmt 0)

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The current video sizes available are:

400x415 "Mini"
500x510 "Standard"
780x560 "Full Size"

From what I can tell the ads above the video seem to be the standard 234x60 ads that match the chosen player skin color. As far as the ads built into the video, I don't know, cause I haven't watched a video yet to see (not sure what the rules are on watching your own videos at this point...since if it's a cpm ad, then watching it would cause a fraudulent impression)

potentialgeek

6:00 am on Oct 10, 2007 (gmt 0)

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This may be a great feature in a few months, after YouTube adds a lot more content partners. As it stands, unless you happen to run a humor/entertainment site the videos that are available are mostly irrelevant.

Only one problem. Who knows how many more content providers will join in? It makes more sense to have a good sized inventory at launch time, otherwise how do you get buzz and momentum? Sounds like Google may have jumped the gun. It's much easier to fill out text in an AdWords ad than create a video. This seems like a desperate attempt to monetize the big YouTube experiment, oops, investment.

p/g (Serious Adsense Video Skeptic)

Quadrille

7:22 am on Oct 10, 2007 (gmt 0)

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I don't think buzz and momentum will be a problem; in fact, I'd have thought that limiting it to a few beta testers would have been better than a full launch.

zjacob

9:04 am on Oct 10, 2007 (gmt 0)



There seems to be a lot of activity surrounding Video Ads.

Blinkx, a youtube competitor, just released a press release about their Blinkx video ads, saying

"unique technology to remunerate consumers who have embedded video clips into their blogs or webpages..the new widget places unobtrusive, highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50 percent of the revenue generated from the ads with users, and payments will be facilitated through PayPal."

[blinkx.com...]

ann

10:36 am on Oct 10, 2007 (gmt 0)

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They lost me when they said paypal.

Pay Pal is not the best apple in the bushel.

skweb

11:24 am on Oct 10, 2007 (gmt 0)

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Installed video units last night. Love it - great targeting on both the video and the ad.

Erku

12:30 pm on Oct 10, 2007 (gmt 0)

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Video selection is bad. It always shows the same content. Do you know a way to change the content appearance?

bbd2000

1:09 pm on Oct 10, 2007 (gmt 0)

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I put them on a few pages last night. When I checked my stats this morning I had made a little money. Just waiting to see how this affects my other ads. I don’t want to bring down my overall eCPM.

Overall I do like the format, but it does take up a lot of real-estate. The ads are on topic. The videos are not related to my topic but I think my demographic enjoys them. I watched several (I hope I do not have to start a “banned for no reason thread”) and they were good enough to keep my attention and the ads kept flashing.

Erku

2:43 pm on Oct 10, 2007 (gmt 0)

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ASA

I would make a recommendation to provide a smaller player as well.

It just takes a huge space of real estate. A Smaller Player would help a lot.

thanks

Leva

2:48 pm on Oct 10, 2007 (gmt 0)

10+ Year Member



Question for ASA -- I didn't see this in the video units FAQ. Can we watch the units ourselves? I know we can watch video adsense ads to check to make sure the content's appropriate.

I am betting the answer is "yes" but I want to make sure. I do want to see what I'm putting on my site before I do so.

Also, it would be nice if there was a way to watch the videos before generating the ad code, so I can decide which ones I want to use.

I'll be putting these on my site in the near future. Looks like they'll fit in well with mine.

-- Leva

Phrost

3:44 pm on Oct 10, 2007 (gmt 0)

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Hopefully the selection will get better, especially based off the keywords you feed it. It's fairly safe to say that Chad Vader isn't remotely related to the subject matter of my primary site.

jhood

3:56 pm on Oct 10, 2007 (gmt 0)

10+ Year Member



I think Google has it just about nailed. There may not be much content now but the world's video producers have been looking for a way to get wide distribution + managed monetization.

Forget the giant movie studios, tv networks, etc., for a minute and also forget the porn, skateboard-riding bulldogs, etc., there is a constant flow of good and semi-good industrial-strength video out there that is looking for a place to roost. It will quickly find its way onto the YouTube/AdSense platform, I suspect.

One cautionary note: We produce a few video reports per week and also run syndicated material and while the CPMs are indeed good, the clickthrough rate -- meaning the number of people who actually look at the video embedded in a page -- is very small.

While there are some sites that lend themselves to video, information-heavy sites dealing with something other than entertainment and sports may find they have many more readers than viewers, at least for now.

dauction

4:22 pm on Oct 10, 2007 (gmt 0)

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Agree we need a smaller format.

So far Ads are relevant videos are not..not even close .

I'm going to go back and see if I can add "keywords" ..

moTi

6:43 pm on Oct 10, 2007 (gmt 0)

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400x415 "Mini"
500x510 "Standard"
780x560 "Full Size"

damn, why didn't they adjust them even remotely to the standard ad sizes?
for instance, i have a 728px column for leaderboards. none of the sizes fits in any way.
so yes, i also request a smaller player but above all sizes that fit in a common page design (i.e. 336, 468, 728 width).
players that fall slighly below these measurements would be really ok, but exceeding them by whichever small amount is a no-no.

[edited by: moTi at 6:51 pm (utc) on Oct. 10, 2007]

poodwaddle

6:49 pm on Oct 10, 2007 (gmt 0)

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I have a standard content adspace 336x280 for text and image ads. Today I found it is also receiving youtube ads. Personally I like that and I think I will be optimizing one of my pages to take advantage of it.

TammyJo

6:54 pm on Oct 10, 2007 (gmt 0)

10+ Year Member



I just tried it by adding my keywords and it worked much better as far as video targeting than picking the category! The adsense ads are right on target.

What I want to know:

- Do you make more $$ by hosting these videos?
- Is it going to decrease the revenue I currently have going?

Has anyone seen stats on this yet?

sparks78

8:19 pm on Oct 10, 2007 (gmt 0)

10+ Year Member



Yes i've seen this on some of my sites already, with out even going to get the code to put in mysite. It just kid of pops up under the normal ads i already have implemented. I've also noticed the first to jump into the ads are the porn industry cause i've seen ads with no relevance to my sites. Never knew breasts or porn was relevant to advertising, marketing, internet affiliates.......if you do decide to go the route of video's makes sure you specify no porn.

greatstart

9:41 pm on Oct 10, 2007 (gmt 0)

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I wanted to try this, but I cannot seem to log into YouTube to get the videos. They won't let me place these videos without signing up for an account at YouTube.

TammyJo

11:49 pm on Oct 10, 2007 (gmt 0)

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Yikes...very low paying ads so far.

Quadrille

12:09 am on Oct 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wanted to try this, but I cannot seem to log into YouTube to get the videos. They won't let me place these videos without signing up for an account at YouTube.

Once you've done that, you merge it with your adsesne account, then it works smoothly.

If you view the videos at the blog, this is explained - it's not a lot of work.

Malibucreek

3:45 am on Oct 11, 2007 (gmt 0)

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Set up is a snap. Ad targetting spot-on.

The videos?

Ugh.

Looking through the provider list, it seems clear that YT has no content as of this point for the niche I'm testing this with (classical music).

Now... my site does generate some original video content, some of which has been hosted on YouTube. So my question for ASA is... how can we get on the *provider* list here?

Paris

3:48 am on Oct 11, 2007 (gmt 0)

10+ Year Member



Yikes...very low paying ads so far.

That's to be expected. In my test last night, it was pretty much the same ads that would normally appear in link units. But instead of getting roughly two-thirds of the ad revenue, you're getting just half (or one-third) because the video creator is getting a third.

I imagine that the Smosh and Blame Society filmmakers are clicking their heels today at all the easy money since it seems a lot of sites are showing the Smosh and Chad Vader clips for a lack of content.

Let's hope that part gets better.

FYI, the AdSense payout is still likely better than the $0.025 payout through the new blinkx AdHoc plan (which is transparent about its 50-50 split and it's charging advertisers a nickel per click). The difference is that AdHoc allows you to pull any YouTube video and deck it out with ads. Go figure, blinkx is doing with a Google site what even Google isn't doing in opening up the entire catalog.

I am in no hurry to expand my simple one-page test with Video units.

onabeach

4:00 am on Oct 11, 2007 (gmt 0)

10+ Year Member



Video not relevant, ad is ok. The logical move would be to have sites pick the video content. Site owners will eventually be hurt by wasting visitors time by showing irrelevant content. Higher bounce rates,etc.
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