Forum Moderators: martinibuster
2) Site-targeted contextual ads haven't yet been introduced, except possibly in beta. Site-targeted CPM ads (the kind of site-targeted ads that are available) aren't cost-per-click. They're paid by the impression, based on CPM (cost per 1,000 impressions) bids.
3) When site-targeted CPM ads are available, Google tries to serve them only when it thinks they'll generate more revenue than contextual CPC (cost-per-click) ads would on a given page at that point in time.