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I'd like to understand when blending is acceptable for google and when it isn't.
There's a site (not mine) that is blending the ads 100% with its content... at first i thought google wouldn't allow it but now some time has passed and those ads are still online.
what do you think?
[edited by: jatar_k at 12:46 pm (utc) on Oct. 5, 2007]
[edit reason] no urls thanks [/edit]
joined:Aug 12, 2004
You cannot confuse people by placing images near ads.
Natural looking blending is not only allowed but encouraged.
Now there is a point to think about the “Over blending”. Or is there anything like Over blending?
People think that if the ads are too much blended, visitors may completely ignore them. I wish to get the opinions on this point. I personally believe that there is nothing such like over blending.
People think that if the ads are too much blended, visitors may completely ignore them. I wish to get the opinions on this point.
I recently realized that I may have 'overblended'.
I had my own ads and AdSense in a column , and I made them all look alike. The ad formating also blended stylistically with my content, but that's not the point. I believe I was in violation of TOS by presenting non-AS ads and AS side-by-side, so to speak.
I 'un-blended': gave the AS blocks a very distinct border and a lot of space above and below from any other content or non-AS ads. I expected a decrease in CTR and then, quality of advertiser as conversions fell (a lower eCPM).
I was wrong. Both factors increased significantly. (My old CTR and eCPM was satisfactory, above the ranges frequently quoted in this forum.) I'm now wondering if its a permanent uptick, and something I should pursue even more.
Recently I put a border on the ads on a small site of mine and they seem to be doing just fine so I wonder if blending really helps. In fact I wonder if the border actually brings attention to the ads. If the eye is attracted to them people might be more likely to notice an ad they are interested in.
I guess what I'm saying is I wonder if people are tired of blended ads.
I think it's all going to vary with the site and the audience.
That's my opinion also. I blended the ads on 1,200 or so pages at the urging of the AdSense optimization person and it made no measurable difference, good or bad, that I could see.
Now I'm slowly moving back to using a multi-style settings so the ads are not blended on all pages. Eventually I'll take the blending off most pages.