Forum Moderators: martinibuster
The center of the internet universe for many people provides direction to webmasters saying quality is important, echoing the sentiments of the popular internet design maxim, "Content is King," but then immediately proceeds to put its stamp of approval on new trash submitted with new Adsense account applications.
New sites then added to the single Adsense account don't even have to be approved. They don't even get a "once-over."
The proliferation of Made For Adsense websites is the direct result of Google having very low standards. The irony is that the secondary consequence after the dumbing down of the internet is the proliferation of spam websites high in SERPs, which cuts into Google's original purpose of providing high-quality search engine results.
To add injury to insult, Google continues to reward MFA sites which are propped up by article link farm networks that make instant experts out of clueless idiots.
A significant part of the Adsense problem is the site reviewers (the total number of which one can only guess) are uneducated and therefore unqualified to judge content. They have no idea if it is good, useful, accurate, or stolen. How many of the Google reviewers are experts in many disciplines?
The financial incentive of course leads some webmasters to increase the quality of their sites for long-term branding at the same time it leads others to cut corners and make a fast buck off pure junk. It goes both ways, but my experience is the majority of sites with Adsense look cheap, provide little, and generally contribute to the dumbing down of the internet.
How long can this dumbing down continue before Google's Adsense brand becomes so diluted most internet surfers avoid the ads (or even Google altogether)?
In some parts of the Web, the branding is already taking place, because it happens so many times, and it's the branding of "low quality," "deceptive," and "useless."
Does Google have any idea how to raise the bar instead of lowering it? Can it ever get any quality control of this growing problem, or has the genie left the bottle?
p/g
"Content is King"
Public Relations BS.
Actions speak louder than words. Judge a person or company by actions, not slogans. In this case, Money (or Revenue) is King.
