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Google Gadget ads

The view from the publisher side

     
1:18 pm on Sep 19, 2007 (gmt 0)

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Following up on this thread [webmasterworld.com]

Has anyone any information from the publisher side about how these work?

I can see lots of potential for conflict with sites' own content, for example a travel site that already offers hotel/car reservations could end up with a competing gadget on the same page.

12:16 am on Sept 20, 2007 (gmt 0)

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I received the email. I'll adopt a cautious wait and see attitude for the moment.
12:22 am on Sept 20, 2007 (gmt 0)

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Yeah, I got the email abd looked at the adsense blog.

The Inside-Adsense blog has an article announcing this new style ad that could show up on publisher sites if the site is opted into showing image ads.

No way to opt out except opting out of image ads completely, or playing whack-a-mole using the competitive ad filter.

[adsense.blogspot.com ]

Be sure to follow the links from the Inside Adsense page to the Gadget ads help page.

1:14 am on Sept 20, 2007 (gmt 0)

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I can see lots of potential for conflict with sites' own content, for example a travel site that already offers hotel/car reservations could end up with a competing gadget on the same page.

If the site is running AdSense, it's probably getting competitors' text ads, so competing "Google Gadget" ads are merely a variation on an existing problem. Still, if competitors' text ads don't bother you, you can always disable image ads via the AdSense control panel.

1:14 am on Sept 20, 2007 (gmt 0)

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FWIW, I'm opted out of image ads on my account and I haven't received the email....yet.

FarmBoy

9:28 am on Sept 20, 2007 (gmt 0)

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I take your point EFV, but it's actually a good bit different.

For many sites certain affiliate stuff is not necessarily a primary focus of the site and will be of interest only to a minority of visitors - both text and image ads in this context can be both appropriate and of interest to a user looking for information and options.

But if you end up with two completely different interactive units of content, each offering pretty much the same thing, sharing a page, well then it's just confusing and of no particular benefit to the user.

Stopping images ads is an option, but it would be preferable if these were in a category of their own.

11:59 pm on Sept 20, 2007 (gmt 0)

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FWIW, I'm opted out of image ads on my account and I haven't received the email....yet.

I only received the message because I'm subscribed to the Google Groups "Inside AdSense" group.

I suppose this link is within board's TOS:

[groups.google.com...]

FWIW