Forum Moderators: martinibuster
AdSense Page Impressions: +7.2%
Daily click average: The same
CTR: -8.95%
eCPM: -21.72%
EPC: -13.97%
Is anyone else who's been having problems seeing similar metrics?
In the UK I am still experiencing slow log-ins and very, very tardy stat updates.
Today so far, impressions are consistent with yesterday, but CTR and eCPM are abysmal. I've been seeing this kind of absense of consistency lately. Wide fluctuations.
I have been seeing the same trend. Been forming an ulcer trying to find out the problem (5mil montly pageviews, so Im not used to big fluxuations).
Since the beginning of Sept. I have seen 25% Pageview/visit growth (due to a very new faster server) and a whopping 35% income drop.
I almost get the feeling that my site had an income cap that triggered something when I broke it.
Your stats merely state you have more visitors that are NOT clicking on ads.
And now for the next blindingly obvious statement!
Perhaps you know my sites better than I do or when I can see AdSense is not performing correctly?
I plainly stated the following:
Is anyone else who's been having problems seeing similar metrics?
How clear do you require a question to be?
What's fishy about these outliers is that, adjusted to unique visitor counts, all the outliers have been to the downside, which would suggest that there has been trouble with Adsense on Google's side.
How clear do you require a question to be?
Read your title for this thread and relax...
Is anyone else who's been having problems seeing similar metrics?
I'm sure there are 1000's with the problem and 1000's without the problem.
Not sure what the thread was supposed to be about...guess just another "my AdSense income is down..." threads.
When I read HuskyPups post, I did not take it as another "earning drops". But besides that.
I have seen a clear indicator (best seen as a graph over 40 days) that with increase in clicks my total earnings have dropped.
This is not 4-7 days, or a single event where earnings drop but everything else stays the same. (which indicates a market/advertiser low) ..
But a clear indication that with increased pageviews and clicks, the earnings have dropped in direct correlation. And the worst thing is I have no idea why, and can't start to fix it since I do not know the problem (or if there is a problem).
Since I only run this single website, I cannot compare to other statistics and must read forums like this one for any guiding light.
.
My previous posts, was that I have seen revenues increase with increased clicks/pageviews. But it seems that 30+ days ago, I hit some roof that made my adsense revenue drop with every increase in click rate or pageviews.
which indicates a market/advertiser low
I bet that is the answer. I thought it was typical to see an advertiser lull this time of year, at least for some niches. So it could be that made worse by the weak US dollar.
Not sure what the thread was supposed to be about...guess just another "my AdSense income is down..." threads
Contractor,
I had interpreted it pretty much the same way as you did, although the OP did mention that average EPC was lower.
[edited by: Scurramunga at 1:14 am (utc) on Sep. 21, 2007]
PS: Is great the some of you are not having this issue, but if you don't have something to contribute besides putting people down for making a so call adsense earning downs, which in this case I'm sure it has to be more then the usual adsense down then go to another thead and leave these one alone ;)
Anyway, that could cause higher page impressions and a lower CTR/eCPM if the total number of pages in your site is a significant percentage of the number of page views you get in a day.
I hear you ask: "How about your traffic?" - Yep. The variance coefficient for the traffic (i.e. ads displayed) has been below 30% forever. Most of the time it stays around the 20% mark.
"And the clicks?" - One would expect this value to be the most inconsistent one, because it solely depends on the users. But it is not. Since January 2007 this value was also clearly below the 30% mark.
As Adsense is giving us so little data, it is difficult to correctly interpret this data. However, I'd argue that all the values should be predictable within the same range. IF there was a higher degree of unpredictability or inconsistency, then I'd put my money on traffic and clicks - these depend on the users who are often unpredictable per se. But this is not the case, I see revenue and eCPM being the most unpredictable/inconsistent values.
In case you are wondering about variance analysis: throw a single dice 100 times and count the occurence of each result...
1 = 17x
2 = 19x
3 = 16x
4 = 10x
5 = 22x
6 = 16x
Now, in an ideal world, each result should appear 16 or 17 times (or, in fact, 16.67 times). But it does not. Rarely, almost never. The data is inconsistent, erratic, it seems to be random. :-) The set above has a variance coefficent of 21.8% -- clearly the counts for 4 and 5 are sticking out upon inspection.
I ran several tests on dice, and the typical variance coefficient is between 10% and 30%. You may find some sets that are below 10%, and some sets that are above 30%, but the majority of sets fall into this area, 10% to 30%.
Of course, the value decreases as you roll the dice more often, say, 1000 times, further smoothing out the difference between each count.
Thus, I just conclude that Adsense revenue can not be predicted. It is as random as throwing a dice 100 times, recently even more so.
Standard Disclaimer: Any values and experiences are for me and my sites only. I know that I can leave Adsense at any time, and that I should be happy to be part of such a great program. I know that there may be others who are doing great and who do not understand why someone might complain at all.
The biggest fluctuation that I have seen was last Saturday (15th of September). On that day, eCPM was down 50% and CTR down by 35% across all sites on both accounts.
I'm not sure if anything is wrong today, but something definitely went wrong last Saturday.
guess just another "my AdSense income is down..." threads.
Absolutely not, read my post:
Further to the posts regarding AdSense outtages, AdSense log-in unavailable or extremely slow and, quite simply for some of us, ads not appearing at all, I have just analysed Sept 14-18 compared to Sept 1-13:
I am referring specifically to those AdSensers who have been experiencing the above and wondered how their metrics had been affected in comparison to my own and if they were seeing similar, that's all.
If all my metrics are down it is inevitable that earnings will be down.
As an side yesterday, Thursday, was very, very strange for some of my sites in comparison to their averages, in fact my best performing site had a Sunday with page impressions and clicks down 25% whereas my second best earning site had a completely normal day.
My own logs for both sites indicate a completely "normal" day which still leads me to believe there is something not working correctly for some of us after the last unannounced "maintenance" Saturday.
I just wish they would either get it reparied quickly or revert to the previous "settings" and test the darned thing thoroughly before letting new stuff loose on us all:-)
just out of curiosity, I looked at the same metrics:
Analysed Sept 14-18 compared to Sept 1-13
AdSense Page Impressions: The same
Daily click average: -5%
CTR: -5%
eCPM: -15%
EPC: -11%
Not as extreme as in your case, but in the same league.
Just wanted to weigh in from the other side of things. I could be just an aberrant case in universal erosion of AS performance.
Little did I know.. that after going to bed - my adsense earnings would be TAKEN AWAY from my account!
I'm a person of numbers and remember firmly seeing 138+ earnings in my adsense account - only to realize it had been "adjusted" to about 94 the next day!
Anyone else notice similar supposed "click fraud" cleanups?!
There are some really weird ads showing.
FarmBoy
Husky pup, your CTR dropped by a percentage that exceeds my total CTR account wide :) I've seen that happen in the past where I've had a particular site that had phenomenal CTR and without changing anything the CTR drops down to a "normal" under 10% type number and stays there indefinitely. Unless you made major layout changes or changed the way your site receives traffic I would say is another way to kick invalid clicks right out of the equation therefore causing your CTR to drop overnight. Take this with a 25 pound bag of salt, but considering your impressions are up by a similar percentage that your CTR is down, that says to me that your new traffic isn't clicking on the ads because it's less relevant, and due to that you are also getting your overall eCPM pushed down by a greater magnitude (a form of smart pricing a site?) Maybe less relevant ads like farmboy is seeing? That's always a great CTR killer.
I looked at my stats for the month and found that September 1st through the 13th eCPM was higher then the 14th through the 20th and ctr was higher during the 14th through the 20th period then the 1st through the 13th period....no concerns here. Normal fluctuations in my mind.
FWIW, I noticed my earnings were down significantly on one of my sites over the past two days and took a look at a few of the pages. For some reason, the targeting is terrible all of a sudden - this is a site that has had AdSense on it since 2003.
There are some really weird ads showing.
Ah! then I'm not the only one with this same experience. I was thinking I was becoming paranoid.
and took a look at a few of the pages
I'd do that too but the increased impressions might lower the EPC.
But seriously, thats a good point, bad targetting has happened to me a few times so I took a look and they seem ok right now. I usually never think of that when earnings are down.
