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Shocking AdSense to life again.

How to make it wake up and fly right...

     
9:07 pm on Sep 17, 2007 (gmt 0)

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Went into my channels and took off all the page targeting... so that the ad buyers could not target specific pages on my site. This seems to have shocked AdSense into giving me a better Cost Per. Click rating. See how long it lasts...

Mike

8:38 pm on Oct 14, 2007 (gmt 0)

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Even after optimizing smart pricing continues to hurt me.

Is it smartpricing or weak inventory of Spanish language advertisers? Did you check that before concluding you were smartpriced?

10:30 pm on Oct 14, 2007 (gmt 0)

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Really a bit of both. The English pages ecpm slumped as well. This happened during the past 2 weeks, a time when a lot a people were reporting an adsense slump. Whatever caused this (smart pricing, language issues, lack of page definition, ad placement, or seasonal slump) seems to have passed.
10:41 pm on Oct 14, 2007 (gmt 0)

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A few but not all of my sites have slumped due to seasonal and religious holiday reasons. I've tried new things such as changing ad types, adding search boxes etc. and noticed a couple times that a radical change resulted in a temporary doubling of eCPM on the changed pages. The effect goes away though.
10:59 pm on Oct 14, 2007 (gmt 0)

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Guess the secret is to make three different versions of your pages and swap between them every so many days to keep the CPM up.
2:18 am on Oct 15, 2007 (gmt 0)

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Guess the secret is to make three different versions of your pages and swap between them every so many days to keep the CPM up.

Now that's the best idea I've heard yet. I might just give that one a try, Mike.:)

DXL

3:44 am on Oct 15, 2007 (gmt 0)

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Is it smartpricing or weak inventory of Spanish language advertisers?

I can't speak for the other guy, but I can say that ads on my Spanish-language pages pay horribly. A ton of traffic, but two and three cent clicks. I suppose its relative to your site's topic, but in my experience Spanish language ads by Google always pay the worst.

1:14 pm on Oct 15, 2007 (gmt 0)

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Now that I have optimized my Spanish page and AdSense has crawled it I am receiving excellent eCPM rates and click through rates. It went from the worst earner per view to one of the best.
I have no idea how long it will last though. It could be just a surge as some news article attracts visitors.
12:58 am on Oct 16, 2007 (gmt 0)

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The amounts I put in above are about 20% of what the dollars used to be.
RickHisself
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