Labor Day 2007 Woes

Weigh in with your Adsense earnings for this holiday

[newborn]

In August was a record month in Adsense earnings however between Sept 1 - 3 has been on average 60% daily average.

Is it the Labor Day weekend woes, weigh in guys Good Bad or Ugly.

For me it was just BAD, with lower EPCM

[netmeg]

Unbelievably good. I wish I knew why.

[naitsirhc26]

Labor day was horrible for me.

[newborn]

Big ups netmeg, just to state my traffic according to G Analytics comes from US, UK and the Caribbean. With about 80% from the US a bummer for me.

[frakilk]

Labor Day was great for earnings, I don't have a clue either.

[Tropical Island]

Sat. Sun & Mon up about 50% - no idea why.

If anything impressions were down a little.

[netmeg]

If anything impressions were down a little.

Yea, me too, but the EPCs were amazing, including some two dollar clicks on a site that hasn't given up better than a 25 cent click in two years. Dunno where it came from, but I hope it's still there.

[ann]

Too depressing to talk about.

[europeforvisitors]

I didn't see much of a drop, probably because:

- I get a lot of non-U.S. traffic.

- Fall is a big season for my topic.

My slow season typically starts in November and runs through Christmas or New Year's Eve.

[HuskyPup]

Monday's earnings were up 20% over the August daily average, excellent, please give me more:-)

[BigDave]

About normal here. Mostly due to a site shifting up in the SERPS, I think.

Even if it was 1/2 normal, I would rank it as good because it is a holiday and I plan for it to be bad.

[Khensu]

Suprisingly good! The whole weekend as good as a weekday the week before.

Now it's duck season, just waiting for all the ducks to get out of their meetings and back to their cubicles.

Did I say ducks? I meant sheep!

[edited by: Khensu at 6:29 pm (utc) on Sep. 4, 2007]

[newborn]

There you have it, down to where your traffic comes from but the general idea is less people are in front of the computers on a holiday so why do advertisers seemingly pay more in PPC on these days, anyone in the adwords forum can explain why though?

Thats valuable information for us here adsense pubs.

[netmeg]

My jump in ecpm and epc was so radically high between August 31 and September 1 (and has stayed high) I have to think that some of it may be new monthly budgets on the advertiser side. Maybe by August 31, my advertisers were scraping the bottoms of their budget barrels.

[greatstart]

The first five days of September has been down the tubes. The traffic is down 15%, the CTR is down about 20%, and the earnings are down about 25%. Last year at this time things were looking better then August. This year, just the opposite. Who can figure? It's all part of the roller coaster ride we have to experience using this wonderful program called AdSense.

[King_Fisher]

Always dips down for me. I think it has a lot to do with your service or product.

Should be strong for the rest of the year up to middle of December...KF