My AdSense earnings are down, anyway to improve them?

[yolkman]

August 2004, my earning was $17881.05

August 2005, my earning was $25496.82

August 2006, my earning was $31229.19

August 2007, my earning was $11323.22

This is very frustrating. I have tried their recommendation, but earning isnt improving at all.

[tim222]

Because so many web developers have read posts like yours and they realize people can make a living with AdSense, so they want a piece of the pie, too.

[King_Fisher]

Are you bragging or complaining? Your making more dollars than 95% of Adsense
users. While always nice to get more, beleive me you are doing OK!...KF

[bateman_ap]

Not if your staff costs for generating that income are $20,000!

[koan]

yolkman, I had a historically very weak august too (dreadful EPC) but it seems to be picking up now. I tried some things to un-smart price my site/account (removed the ads in a gallery section), so I don't know if it worked or if it's seasonal. We had a few threads not long ago about it, you're certainly not alone, although, it wasn't the case for everyone either. But it was more than your regular odd complainer. August is often weak commercially for most, yes.. but as your earnings can testify, it was weaker than august in previous years...

[King_Fisher]

You only have one choice. If you can't increase your revenue then you mustlower
your over head. Get out your red marker and go over your expenses. Do you have some people on the pay roll who are not pulling their weight. Perhaps some friends who are really not doing their share of generating income? You can make a go on the volume you out lined if you are willing to do the hard things.
Remmber you can't always control revenue, but you can control overhead!

Been there,done that!...KF

[sailorjwd]

Welcome to the club.

My august earnings are 50% of normal. Seems like a switch was turned on 1st week of august.

Odd because the last week of July held record earnings.

[dirkji]

I'm in the same situation. It's strange, many people are reporting decline in CPC. This is not the usual seasonal change or smartpricing. It would be nice if Adsenseadvisor could make a post about this situation.

- Dirk

[Erku]

Let's see how Sept. will be

[marcus11]

The beginning of August was great, now earning are down, EPC down 25%, CTR down 30%, am considering removing Adsense from a gallery as well, where the CTR is generally low. I do wish the Adsense adviser would comment on these anemic paying ads and how we can effectively combat them (without filling up the filter). After several years of the ups and down of Adsense we're getting exasperated by chasing our tail with the usual remedies; more good content, less ads per page, more ads per page, color adjustments, page location adjustments, etc., with little meaningful or measurable results. Or that the above remedies seem to work for a few weeks, then everything goes south again (google algo kicks in), which makes it extremely difficult to understand which of the remedies are affecting us and how!

One thing has been consistent over the years; no matter what we do to the sites, the Google algorithms are always pricing us down over time, the graph looks like a staircase going down, then an inexplicable bump up (if we're lucky)to be followed by another down trend.

I wonder if the release of the MSN Content network beta has anything to do with the lack of better paying advertisers in the Adsense system lately? It was released to all U.S. AdCenter advertisers on the 29th of August. Just a thought.

[robho]

This is very frustrating. I have tried their recommendation, but earning isnt improving at all.

But is your traffic increasing, or does it have a lot of repeat visitors who tire of the ads?

I've just checked my August ($n,nnn amount, across numerous sites and niches). Traffic for 2007 is up 20% from 2006, both CTR and EPC improved resulting in eCPM up 30%, so revenue for 08/2007 is up 58% from 08/2006 (and 2006 was double 2005). So a drop isn't universal.

I basically leave the Adsense alone, don't micro-manage it, don't filter anything. Every few months I go through the channels and remove (or reposition) ads for any channels (or entire sites) that have an eCPM below a dollar or a CTR below 1%.

[security56]

That's exactly the point I was trying to make in my other post. That is true the summer specially August is a real low month in earning for me, but this year August low earning are very unusual.

[drall]

This August was 45% lower then the prior 3 years for Adsense for us across many sites with the best traffic numbers we have had in the 4 years since we have been with Adsense.

Oddly enough we are seeing a increase in the quality of advertisers across many of our properties and have heard through the grapevine that our sites are being targetted quite a bit with the cpc targetting testing thats going on so go figure that one out lol.

One positive though is that this has pushed me to get off my duff and ramp up our affiliate campaigns more and increase revenue elsewhere.