Adsense Feature Request

Allow adwords campaigns to target sections/subdirectories of my site.

[gethan]

I've sent this through to adsense directly and had a stock no brain reply.

My website is organised into sub-directories. The content is organised by theme in these directories.

Eg. /Europe/Germany/Berlin/

Holds all the content for Berlin.

Adsense/Adwords should allow advertisers to create a campaign for just this section of the site.

Eg. I run a hotel in Berlin - I do not want to create a campaign for content about Africa.

My site is too large to start creating targetable ads for each section.

Anyone else?

(I get requests for advertising in specific sections everyday - shame that both I and google lose this revenue)

[dibbern2]

The answer seems so simple to me that I must be missing something in your question.

Use the adsense targeting tags around the text that describes that section's theme (i.e., germany). Works for me, all the time.

[whoisgregg]

Adwords advertisers can already do this [adwords.google.com] so long as the target site uses the proper directory hierarchy type URLs. :)

Added: And I've used the site sections feature to great effect in campaigns I've run in the past. It really helps to setup site sections for every major subdirectory of a site from the very start to see how each section performs both in traffic, CTR, and conversions.