Should I report MFA/Arbitrageur advertisers?

Will Adwords respond to publisher complaints about an advertiser?

[iridiax]

Do you think that Adwords support wants to be informed about advertisers with low quality MFA or arbitrage sites? I've been seeing more and more really awful ones on my sites with misleading ads (advertising products or info they don't actually have) and no content other than non-Adsense ads or sponsored search results. I'd like to report them, but I don't know if the Adwords folks actually care about this sort of thing or not.

[europeforvisitors]

If you'd like to report them, why not just do it? That's a more efficient use of your time than starting and following a thread on the topic. (If the same advertisers continue to show up on your site, you'll have your answer.)

[Marcia]

I think those are a clear sign that their matching needs a bit more work, so I think it's worth taking a second or two to send them that message, in hopes of improved topical matching and relevancy.

[zett]

Do you think that Adwords support wants to be informed about advertisers with low quality MFA or arbitrage sites?

No.

I think a robot will have a look at this and then decide to throw up a canned answer (if you supply a reply mail address). Google must be WELL aware of these people abusing the system and must have decided that this is still "fresh money from the outside" (even if someone else, e.g. YPN, is raking in the REAL money from the REAL advertisers) and that they otherwise have a too small portfolio of advertisers. The whole advertising bubble might burst, and Google would be ultimately damaged by this.

I emptied my filter some time ago and have checked yesterday on a specific site dealing with a specific widget - the Preview Tool showed SIX parked sites (out of 12 sites listed in the tool). Two ads were even using the exact same ad copy. :-(

So, no, I would really not bother to alert Google of this crap. They clearly do not care.

[Scurramunga]

Let me save you some time by advising you not to bother reporting these fleas.

[Leva]

I've given up on one reporting this one.

There's one that is using MY site's URL as their display URL (different destination URL, obviously) and is blatantly misrepresenting the google referral product they're advertising. I've reported 'em to Google a month ago and asked Google to do something about them using my URL, at a minimum, and they are still in business. They are blatantly an MFA/arbitrage site.

Leva

[zett]

OTOH, I assume that even in Mountain View, California, it must be vacation season. I think we should allow the Googlers their well-earned rest. After all, they are working hard all year round JUST FOR US publishers, managing the Adsense system, listening to our feature requests and suggestion, and of course implementing them.

So, please, let's not disturb their peace.