New website . thinking adsense

[cocacolafun]

I am about to start a new website ... and sure enough, I want to think "Adsense" when designing it.

The thing is that I want to make sure AdSense will analyze the content correctly to give me the most appropriate ads.

Are element at the top of my source page more important than element at the bottom?

Let's say my menu is at the top ... and is something like:
----MENU ITEM----
Blue
Light Blue
Dark Blue
Red
Green
Cats
----
And the page being accessed is about cats .... but because the menu is at the top, I still get ads about "Blue".

Is this the case? How can my design be improve to deliver the best ads?

[sailorjwd]

My guess is that there are several elements on the page that G looks at. Including:

1) page title
2) page description
3) headings
4) paragraphs especially at the top of page
5) keyword density

I've had problems on several occasions where a single word in a nav bar will throw the ads off. G seems to be better at this now and don't forget to use the text exclusion/emphasis comment tags

[Genuine1]

And probably metatags, alt image tags, text link descriptions, text image mousovers, what was searched for previously (history) as well as other pages on your site, image file names, html file names, and probably links pointing to the page text.

[piatkow]

I read somewhere that the keywords metatag is important for the Adsense bot.

Where a site is about widgets plus qualifier I haven't identified a way to show that "widgets" is the primary keyword and get ads about whatsits plus qualifier instead of widgets plus different qualifier which would interest my vistitors. (hope that makes sense without specifics that break the rules here)

[koan]

probably links pointing to the page text

I think you're right about this one, I had keyword targeting problems on one site and I couldn't figure out why I was getting a certain city name on many ads since it appeared maybe only once or twice on the entire web site, until I realized that city name was also next to an inbound link from another site.