I'm fairly new to using Adsense, and wondered if anyone could tell me why CPMs for channels that have no clicks sometimes register a CPM more than zero.
Surely if there's no one clicking and no earnings, the CPM must be 0.00?
Is this some kind of error in the system?
netmeg
4:06 pm on Jul 20, 2007 (gmt 0)
You're being site targeted - i.e. someone on the AdWords side is doing a CPM ad instead of a CPC ad - they're paying a per-thousand-impression rate. If you don't want these ads, you can email support and ask them to opt you out.
