Forum Moderators: martinibuster
Are people seeing MFAs on pages where they are displaying only a single ad unit? What about a single ad box with only 2 ads? 3 ads?
I imagine this varies from site to site and industry to industry and that it varies by available ad inventory. If all there is, for certain targeting, is MFAs then "that's all there is". It may also be a function of site targeting (you ARE being targeted) OR if you are a victim of site exclusion (that's all that's left for you).
If you run only a single Adsense box with 2 or 3 ads are you seeing the same "bad stuff"?
Are the MFAs clustered or are you seeing them across all verticals: Travel, tech, consumer goods, pets, clothing, etc.?
To me the worst case scenario would be where you are running a single ad unit, with 2 ads, and you are still being hit with MFAs. Is this at all a common experience?
The more ads then the more lower cost spots are available for advertisers trying to scrap the bottom of the barrel.
There is just one ad unit per page. I do visit my sites to check ad quality, and I still see MFAs/MFOs as Adsense seems to rotate the ads (all pages carry unique content centered around a similar topic).
So, reducing the number of ad units per page helps, but it may not be a cure, unfortunately.
Also, I see MFAs across a variety of topics.
To me the worst case scenario would be where you are running a single ad unit, with 2 ads, and you are still being hit with MFAs. Is this at all a common experience?
It's not that bad, but to see new MFAs/MFOs appearing within days is really annoying. Just today I spotted five new sites that were definitely not there a few days ago. Also, I noticed that the share of parked pages (i.e. going directly to a parking page provider) has increased dramatically. Apparently, these self-appointed "directories" are seen as "high-quality" by Google...
Does their appearance correspond to the number of ad units on page?
let's add to the pure mfas the "price comparison broad match automatic title keyword insertion rubbish". you know what i mean?
in other words: all ads you have in your filter.
well, it depends on how well they rank in the system. this kind of ads are broad match universal answers to customers needs promising "everything in large choice for free". so they typically manage to get directly to the top spots, because they are instantly clicked like crazy therby able to pay minimum amount per click.
because they are in the top spots, it makes no difference if you have one or three ad units. if ever, the proportion of rubbish ads is bigger if you have less ads on your page. if you increase the number of ads, you give the honest and weaker optimized mom and pop businesses a chance. those are clicked (much) less but have (slightly) higher epc.
ymmv
[edited by: moTi at 9:38 pm (utc) on July 12, 2007]
Is the appearnce of the MFA / garbitrage ads a function of the number of ad units and total ads on the person's page?
This is a great question. Whenever I see someone complaining about MFAs, it always makes me wonder what is the underlying cause of these ads appearing on a website? I rarely see them on my site. I don't think my content is better than anyone else's, and the niche (travel) is certainly not obscure, so why do others get MFAs when I don't?
One reason could be is that on most pages I am only running one text content ad and one image content ad. Recently I introduced a text ad on the bottom of some of the more popular pages, but that is only 14 web pages out of 200.
Is the appearnce of the MFA / garbitrage ads a function of the number of ad units and total ads on the person's page?
Maybe that and the overall number of ads in the niche. There's probably no shortage of MFA ads, but there might well not be enough other ads in some niches.
Whenever I see someone complaining about MFAs, it always makes me wonder what is the underlying cause of these ads appearing on a website? I rarely see them on my site. I don't think my content is better than anyone else's, and the niche (travel) is certainly not obscure, so why do others get MFAs when I don't?
It may just be that your site's main keywords are not easy or popular arbitrage plays right now. Some of my sites get ads for cheap keywords that happen to be related to much more expensive, competitive keywords, and I get arbitrageur MFA ads as a result. I've found that increasing the number of ads per page actually helps and can then allow ads from actual retailers to show up.
Bingo... So True. I have gone tired of wack a mole policy. I find that a simple solution is to put an additional ad block which allows genuine advertisers to display ads along with a few MFA's.
I get a few 1 cent clicks, but the better Paying advertisers also get clicked on, so the Avg., EPC is quite good.
This is especially true if you have a large no. of clicks. The law of averages works in the favor of the publisher. For a small number game, this might not work as MFA's tend to have higher CTR.
