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I have queried this with Google and they explained that sometimes your earnings vary from day to day. I know what they mean, as I have had drops before, but not like this - a constant low amount ever since I put up my new site.
Has anybody else had this problem?
Many will be blocking sites that don't convert for them or generally suck. my adwords block list went from 0 to 185 sites in two weeks.
So, maybe you are getting blocked and thus lower competition and lower click value.
The worst drop for me was about $15,000 difference in a month when I lost 80% of my traffic. That was one big ouch, and a really bad Christmas.
It could be anything -- smart pricing, traffic drop, seasonality of your traffic, etc. Continue to develop quality content and see if that will improve your Adsense revenues.
I got carried away with link exchange and was linking left and right to any site that would give me a reciprocal link. I cleaned it up and removed links that were not related to my niche. I also stopped using articles that other authors submitted to my site.
End December 2005 and my site has started to recover its traffic. January 2006 and the succeeding months, traffic and Adsense income returned with a vengeance - and remains my highest to date.
You dont get enough traffic / income to even see any real trends. What you are looking at could easily be simple lack of sample size. You need say 3k to 5k traffic or 300 to 500 clicks daily before mathmatically you can ever hope to see any real stable income and therefore trends or change for real!
[edited by: Genuine1 at 11:54 pm (utc) on July 9, 2007]
A month! Seriously you need enough traffic to make 100 per day to see any stability whatsoever in your earnings. The mathmatical guys will turn up soon if there are any here and explain all about probability etc! Thats beyond me! But I can tell you that you simply dont have enough traffic/clicks to see any trends at all with those numbers.
Its akin to a corner shop compared to a big multinational chain. One week you sell some sweets and a few papers. Another week you supply all the groceries and stuff for a big villiage party. AND all the usual sweets/papers etc.
You then think that week two was better. Or week one was worse and corner shops were suffering. The big multinational store sees business as usual because it has enough of it to average out the sales over hundreds of branches.
The corner shop is not in a position to see any real trends because it is seeing natural variation or probability due to low numbers. EG one week a holiday coach may stop by and you get 50 visitors buying books, postcards, snacks, papers etc.
The multinational has enough sales and traffic to average all of this out. So if it sees a drop, or increase in sales or profit its real.
I do earn a bit more and it still varies from 45 to 190 per day on extremes. Mostly its around 100 daily plus or minus 30 percent for 4 years. So taken monthly its increadibly stable around the 3k mark. Enough just about to see real trends rather than just noise.
Those extreme figures could be your monthly ones.
The worst drop for me was about $15,000 difference in a month when I lost 80% of my traffic.
I had a really bad Dec. 06 as the ad revenue just dried up 2 weeks before Xmas although the traffic was still holding out. Lost several thou$and but that's kind of normal when it gets too close to Xmas for shipping and people are on vacation, etc. etc.
Problem was I had just boosted my traffic/earnings a bunch over the previous few months and thought I might've hit a penalty. You can imagine the sigh of relief when it bounced back the first business day in January and has been on a rocket ride ever since.