14 Clicks, 15 Impressions - Should I Worry?

[Go60Guy]

Among the many sites I have running AdSense, I have a newish one where I just got 14 clicks out of 15 impressions for approx. $11.00. I know Google doesn't want us emailing about this stuff any more. Should I be worried at all?

[netmeg]

Sometimes the impressions and clicks are not entirely in sync. I've noticed stuff like that before too. If it keeps happening, I'd start looking at my log files.

[Go60Guy]

I did look at my log files and saw nothing of concern. I guess there are dumps from time to time, but that's only a guess. I've heard the term "click dump".

[netmeg]

I dunno - I had one site where it seemed like 7 clicks came off 8 impressions, on a site I hadn't quite finished, so there was virtually no regular traffic yet, and the only visitors in the log were from China at 3 in the morning. Didn't seem like that could be right, but I immediately emailed AdSense and they said they didn't see a problem. All I can do is shrug.

[BigDave]

That's pretty common on sites with low traffic. I had a channel that had a 300% CTR for most of a day (3 impressions, 9 clicks)

I wouldn't worry about it at that traffic level. I'd be a lot more worried if it was 280 clicks on 300 impressions.

[Go60Guy]

I heard recently from a guy who designs a slew of AdSense loaded sites for 800 x 600 resolution because lots of Chinese still use it, and are great AdSense clickers.

[FrostyMug]

with low traffic, you'll see these odd cases all the time. If you have low traffic because you just joined adsense, never click on your own ads.

edit: SCREEN RESOLUTION:

on my site, only 10.60% is 800x600... but I still design for no more than 750 width. Also, i hate 100% width and always keep my fixed. 100%, IMHO, should only be used on e-comm sites.

[edited by: FrostyMug at 5:02 am (utc) on June 29, 2007]

[JinxBoy]

My lord do I want 80 cent clicks....

If only I got half of that, or even a quarter,...... :D

[netmeg]

If your content attracts them, and your traffic converts them, then you'll get them. I get a lot of $1+ clicks - and that's on an event site.

[Go60Guy]

It depends a lot, as well, on the niche.

[BigDave]

I get a couple pages that get the $1+ clicks, but I make a LOT more of my money from the traffic that pays under 20 cents per click.

I always have to laugh when someone is looking for high paying keywords. My highest paying keywords are my lowest paying keywords. 30 clicks at 15 cents is a lot more money than 1 click at $1.60. In fact, I make more money on clicks worth less than 5 cents than I do on all the 50+ cent clicks.

[Go60Guy]

That's pretty common on sites with low traffic. I had a channel that had a 300% CTR for most of a day (3 impressions, 9 clicks)

Just to put a fine point on this, the site's very new and traffic is miniscule - looks like a little over 1,000 uniques by the end of this month. Still in the "nonexistent" sandbox.