Mid-June summary of June 1 results

Not much to write home about?

[farmboy]

No across the board increase (or decrease) in earnings that can be attributed to whatever happened June 1st.

Few, if any, publishers reporting the ability to perform filter cleaning enmasse as a result of whatever happened June 1st.

Is that a relatively accurate summary?

FarmBoy

[celgins]

I think there are way too many changes happening on both the Adsense and Adwords side to make decisions about whether to empty filters. As ASA said in a recent post:

We're starting to test a new feature that would let publishers choose between allowing any site to display ads with their pub-ID (no change from the current system), and authorizing only a specific list of sites to display their ads.

The team thinks this'll help address a number of issues we've heard feedback on, and we hope to release it to all publishers if the testing goes smoothly.

This, along with Adwords QS updates where several advertisers' campaigns have stopped because of poor landing pages -- seem to have both Adwords and Adsense in a jumble right now.

I think it will be a while before the dust settles.

[nomis5]

No change here that I could attribute to June 1st. My guess is that the numbers affected are minimal, Google don't close down accounts en masse, it's not in their nature. All the MFA sites using Adwords which still remain might take a hint though and clean up their sites of their own accords. I know I would if I was an MFA. If that was the result of June 1 then Google wins hands down. At the cost of a few of the worst MFAs, the rest of the dodgy sites clean up with no effort from Google and no loss of income.

[Scurramunga]

ew, if any, publishers reporting the ability to perform filter cleaning enmasse as a result of whatever happened June 1st.

My filter is bursting at the seams as there seems no limit to the endless parade of MFA's I have observed using my preview tool every single day since June1

[vincevincevince]

The problem is that the MFA purge only cuts out Adsense publishing by the MFA sites, it doesn't stop Adword buying. Google should have stopped both - as it is now - the MFAs are just switching to other ad sources.

[Scurramunga]

problem is that the MFA purge only cuts out Adsense publishing by the MFA sites, it doesn't stop Adword buying. Google should have stopped both

I totally agree. We all saw that one comming.

- as it is now - the MFAs are just switching to other ad sources.

Many MFA's have already switched over to other sources and yet I have also seen a couple of MFA's still using adsense with little or no content on the page.

[farmboy]

I think it will be a while before the dust settles.

As a general question to anyone who wants to respond, when will be a fair date to examine the settled dust?

July 1?

August 1?

December 1?

FarmBoy

[nomis5]

One of two dates, whichever is the earliest:

September 1st

or

the day when there are loads of comments in Webmasterworld indicating that people have been clearing out their filters. As of now, the filters seem still to be full up. And this is from someone who never had any entries in their filter.