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how does google determine that?
It depends on the advertisers bid price, of course, but i always think that google has some criteria, such as where the visitor is coming from (US clicks might be different than chinese clicks), PageRank of the website.
are there any articles, resources out there that would cover this topic, or maybe you know some information that could be useful to all of us.
share it if you dont mind :)
All the best,
As I was last year in the Google search filter, EPC was higher, whilc CTR was down.
This means the click value of people which bookmarked my site and have so shown experience with the theme was higher than the click value of newbies just coming from Google for a first evaluation of the theme.
Every some year, I have a higher than $20 click.
I posted here a theory, that maybe the surf history shows, that this is a professional purchaser of a company or something like this.
It's a theory like click comes from a computer in an elementary school from a class room - $0.01
Click comes from the office of the chief pruchaser of a big shop chain - $25.00
joined:June 3, 2007
it is a black box
with a red lid.
With a constantly changing algorithmic combination lock, it's hidden but no one knows precisely where!