What Percentage of Visitors Should Be Clicking on AdSense Ads?

[dj1cincy]

If I am generating approximately 1000 visitors a day to my sight, what percentage of these 1000 visitors should be clicking on an adsense ad? Also, is there a rule of thumb to determine the percentage of payout for each click? If the ad that is clicked on has an average CCP of $1.00 for the company that purchased the ad through Google Adwords, what percent of the $1.00 should I be receiving from adsense?

[Jean]

There is no rule of thumb whatsoever, too many variables. And opinions are divided as to the commission that Google gets.

So just try it and see if it works for you.

[londrum]

it's hard to answer these sorts of questions, because it really does depend on what kind of site you've got. it varies wildly.

if your ads are really in their face, then a click-through rate of 40% isn't unheard off. but if you stick them down the bottom of the page, appearing after a long essay, for example, then you might be happy with just 2%.

it also depends on how well the ads are targeted. some people will put them at the top of the page and get 20% to click on them, but other people will put them in the same place and struggle to get 2% -- because their ads aren't as well targeted as the first bloke.

[netchicken1]

Yep, you can't draw any indication from others as to how you will do.

Just try it for a month, and see.

Even then you may not have a relevent indication if your site needs SEO work and adsense optimization, as this can also effect income.

So think of it as an organic situation, you know what tree you have planted when the seed germinates.

[bordering]

Quite recently a posting here referred [and linked to] a Google statutory filing which, among other things, mentioned their 'traffic acquisition cost' -- eg payment for distribution on sites other than their own -- and in conjunction with another figure in the document it looked like they had, in the previous quarter, been paying about 73% [if I remember correctly] of revenue from advertisers to adsense publishers. That's an across-the-board figure which must vary between publishers.

[BigSpender]

We're in both the adwords and adsense business. I find that keywords I pay $1 for in adwords tend to pay about 0.35 - 0.50 when they are clicked on through our adsense site.

We block out our adwords campaigns from our adsense sites, but this is what we're getting on click throughs in the same market.