Welcome to WebmasterWorld Guest from 3.214.184.124

Forum Moderators: martinibuster

Message Too Old, No Replies

google testing new font style in my ad blocks

result: ctr way down

     
1:38 pm on May 15, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 25, 2005
posts:1010
votes: 5


today i noticed google is testing new font styles in my leaderboards. namely the font size of the ad link now seems the same as the ad text and is only slightly bolder by now.

as a result, my ctr dropped one percent and so my earnings are worse than normal.

sorry, but wasn't that predictable? less eye-catching link text = less clicks. that's the logic behind it, isn't it?

why do they do this, this is annoying..
did anyone of you notice that, too?

2:48 pm on May 15, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 19, 2004
posts:3056
votes: 5


>why do they do this, this is annoying..

:-)
Because they can.

No I havn't seen it, but you just gave me somone to blame if the CTR drops today. Thanks!

5:04 pm on May 15, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 1, 2005
posts:733
votes: 0


I've also noticed that the URLs in the 468x60 ad blocks seem to be half chopped off. It looks terrible...
5:16 pm on May 15, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 10, 2002
posts:531
votes: 0


This might be the reason why my CTR is slightly off from the norm. I never see my own ads, I have them shut off in hosts.
12:02 am on May 16, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 25, 2005
posts:1010
votes: 5


ok, i've seen the new leaderboard linktext format on other websites. so i suppose it's network-wide.

i still wonder why it should make sense to implement a new low profile text style? maybe it looks slightly more attractive from a design aspect, although i can't say that the text ads looked ugly before let alone did trick people into accidently clicking.

from an earnings point of view, it's utter nonsense. what is that supposed to achieve?
although the new text style seems to be consistent and does not rotate with the old format, i hope it is only a failed test.

thinking about it, the reason why my ctr decline is so remarkable might be, that i have a dark background and bright ad text with definite emphasis on the link text (bright color). unbelievable how a small change can have a huge impact..

to the other folks with bright background/dark text leaderboards: look closely at the link text = first line, not url-text! the difference in text style is not obvious at a first glance. it's slightly smaller.

so those few of you with dark background/bright text color settings might note a considerably lower ctr, whereas publishers with bright background/dark text might not even notice a difference in ctr and earnings?

confirmation from anyone?

[edited by: moTi at 12:17 am (utc) on May 16, 2007]

1:08 am on May 16, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 25, 2005
posts:1010
votes: 5


hmm.. now the text formats are rotating again.

hopefully googles' a/b testing takes the effects of the changes on different color settings into account.. might have a big impact.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members