Beyond $20 clicks and the logic

Every some years it happens

[jetteroheller]

My last beyond $20 click happend November 2005.

Now it happened on Monday again.

I think there is a special logic behind the value of this rare golden clicks.

What makes this clicks so valuable?

I think maybe the surfing history and the IP address of the surfer.

Maybe Google has some algorithms to assign surfers a value towards the ads.

For example IP address is from an elementary school, computer is in a class room, quess what a click from here counts.

For exampel IP address is from a big company, computer is in the office of the chief purchaser of the network of 1000 branch divisions, chief purchaser is since hours studying yellow widgets.
He is just on Your sites review about yellow widgets and he clicks an ad about yellow widgets.

Maybe this is exactly the situation, why I get every 1 or 2 years beyond $20 clicks.

[Green_Grass]

or maybe some foolish newbie adWords advertiser.. with a low QS trying desperately to get some impressions and clicks at any cost....

[Lexur]

Maybe you've got some suspicious clicks under review (by exactly the opposed reasons you wrote about) and them all are suddenly approved.

[jetteroheller]

Maybe you've got some suspicious clicks under review (by exactly the opposed reasons you wrote about) and them all are suddenly approved.

Sure not, it was visible in one URL channel where I had at this time of the day only 1 click.

[Tropical Island]

Could be someone meant to bid $3.00 and put in $30.00 in error.

[jetteroheller]

Could be someone meant to bid $3.00 and put in $30.00 in error.

No. The biding system takes only 1 Cent more than the second best bid.

So even with this typing mistake, when the second best bid is $2.50,
he would pay $2.51

[sailorjwd]

Jetter,

I don't think it is that simple anymore. When you factor in the Quality Score thing - it takes me $10 bids just to get some ads to show on adwords. I'll often get charged $10 too - even though no one else is bidding on those keywords.

Also, I've made the $20 mistaken bid when attempting to enter 20cents - bread crumb in my decimal key on the keyboard. I've been charged $20 (or close to it) for those clicks too even though the 20cent bid works well.

[netmeg]

I advertise in at least one market where the CPC is around $27 to $30 (although I don't advertise in the content network at that rate, some of my client's competitors definitely do). You could well have gotten one of those clicks. I actually find it somewhat reassuring, because it tends to reinforce what Google says about how much it hands off to the publishers.

[Aircut]

sorry to be so dense. but how on earth u figure the cost of ur clicks? how do u figure out u got ONE click worth 20$....it wont be hard if all u get is 1 click, but what happens if your site gets 1000 clicks?

[jetteroheller]

it wont be hard if all u get is 1 click, but what happens if your site gets 1000 clicks?

I am in the range just below 1000 clicks per day.

Traffic is controlled in 200 channels.

It happened at a time of the day, where this channel had only 1 click.