Rise in Revenue, Same Clicks

[bennyp]

I'm kind of new to Adsense, so please just deal with me for a moment. Yesterday I had a very low traffic day on one of my sites, only X cents. See that's the strange thing.

Up until 8:30 pm, last night, I had only 2 clicks, and X cents. However, around 8:30 pm, I noticed my revenue was up another cent. I had no more clicks, and only XX more impressions. Is this unusual? I know 1 more cent isn't a big deal, but I can't figure out why it's there.

BTW, I put Xs in place of the actual numbers, 2 Xs, equal a multiple of 10, 1 X is a single digit, etc.

Thanks.

[netmeg]

That's probably site targeting - i.e. an advertiser was buying ads on a cost-per-thousand-impressions basis rather than cost per click.

[bennyp]

Thanks. I was unaware that that happened.

[jimbeetle]

You should also be aware that data for impressions, clicks and money do not all update at the same time during the day. This makes hour by hour and click by click analysis virtually impossible.