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Ann
[insert your own positive optimistic disclaimers here]
Rgds
Damon
Ann
And in every one of those threads would be someone who's singing in the rain! Today, that would be me. I'm having a great day...
Re the $ - this is really hurting. I'm thinking of opening a dollar account - then converting it at a later date.
This month so far is looking like it will beat last April - and if the exchange rate was better, would have totally thrashed last April. But at least it has gone in the right direction. Last May, June and July were particularly not good months for me, so it will be interesting to see whether this year will show the same downward trend.
The doom and gloom (for the US) is also heard in the UK.
Those of us in the U.S., at least those of us who pay attention, have learned that just because the folks who deliver news tell us there is gloom and doom, that doesn't necessarily mean gloom and doom actually exists.
Based on the recent numerous new record highs of the Dow Jones Industrial Average, the defacto full employment status, full parking lots at retail stores, restaurants and vacation destinations, Americans have largely learned to just laugh at all the media's doom and gloom scenarios - except for those who for some reason seem to actually enjoy believing all the doom and gloom.
OK, back to AdSense...
FarmBoy
It would be great if that EPC and eCPM would hold, but I suspect there'll be another dip soon. AdSense statistics are like the weather: You can have a blistering day followed by a cool spell, but the numbers tend to average out over the course of the month.
There have always been peaks and valleys, so I am not worrying yet. However, the loss of revenue is fairly significant and I am thinking about it.
I did expect a slight drop this month since there is not much going on in my topic area compared to February & March. [I had a banner month for Google in March]. And although my CPM has never fallen this low before, I am hoping that the tides will turn for the better next month.
Luckily, my traffic is growing and I do have other revenue streams and that is making up for part of the loss.
Is it smart pricing? If so, then it has gone haywire. My revenues for March were up about 20%. Now, I am down about 65% from my average eCMP in January. I am used to the ups and downs, but it has never gone down so much and for so long.
The site was not created with the intention of making revenue, and I did not even put Adsense onto the site until it was almost a year old. [I am proabably one of the very few sites that made a webmaster money from a referal, because I am sure I made way over $100 over my first three months with AdSense]. As I said, I did not originally intend to make money from the site, it is a very nice perk to creating a good site. I have also gotten used to a certain amount of revenue from this site each month and I would like it back.
Also another quick note -- a few months ago, I remember a thread about "how often do you check your Adsense account" and this got me thinking. Up until the January 900 issues, I was only checking it once every two weeks or so. When the 900 issues were resolved, I went back to my bi-weekly ritual. Now, I seem to be checking it every few hours on the off chance that it goes back up to its "normal" levels. By normal, I mean my average CMP over the last 12 month or even the last 24 month period.
I am hoping for a happier May.
then converting it at a later date.
Spoke to a few mates in the City - I would expect to hang on to it for a good 18 months to 2 years is what they are expecting before US$ strength comes back to $1.50 levels...
I guess getting old Bush out will start that then ;)
[edited by: TinkyWinky at 8:49 pm (utc) on April 30, 2007]
