Forum Moderators: martinibuster
I was looking through my records and I noticed that over the past few months, my average number of AdSense impressions per day has lowered by about 15% yet my website visits and pageviews have increased.
Does that make sense? Why would less AdSense ads be displayed if the pages are getting more views? I guess this would mean that AdSense ads are not always showing up on my website.
Has anyone else noticed this?
Thanks!
Wes
We see this mentioned fairly often when ad impressions are down on someones site.
I just checked my stats, and it looks like 0.85% of my visitors have it turned off. That may not be typical though.
- Advertisers are getting smarter in their use of geotargeting, and readers in some parts of the world may not be seeing ads on your pages.
- Some of your traffic increase is from search-engine crawlers and other bots that don't generate ad impressions.
All sorts of crawlers and bots, javascript disabled, ad blockers, etc.
I use Google Analytics for my stats program which only displays stats of users who have Javascript enabled. I thought analytics was good at detecting bots and not counting them but I could be wrong.
The traffic increase has to be actual visitors because I monitor my traffic logs everyday and I haven't seen any large bots come through lately, some small ones yes but not large bots.
I was thinking I could setup a backup ad page that I believe you can specify in the AdSense code. I could add a counter to that page so it will count how many times my ads are not being shown. Does anyone know how to add a backup ad page?
Thanks again for your replies.
I thought analytics was good at detecting bots and not counting them but I could be wrong.
Bots don't tend to run javascript which is why Google doesn't count them.
The traffic increase has to be actual visitors because I monitor my traffic logs everyday and I haven't seen any large bots come through lately, some small ones yes but not large bots.
Scrapers don't always appear as large bots as they try to fly under the radar, use multiple IPs, etc. mostly using MSIE or Firefox user agents. I snare 100s of them a day and some still slip through.
The results of a postmortem log analysis tool really won't give you much insight into this issue but I suspect there's something going on.
Discliamer: My trafiic is up, AdSense earnings down.
Solution: Find better ways to make a buck.
I was thinking I could setup a backup ad page that I believe you can specify in the AdSense code. I could add a counter to that page so it will count how many times my ads are not being shown.
For what purpose? If you're going to display alternative ads when AdSense has nothing to show, wouldn't it make more sense to display CPM or affiliate ads that have the potential to earn money?
Back to the impressions issue....Setting up a counter will show me how many times the ads are not displaying and how many times AdSense is showing my backup ad. I currently have CJ running which does get me some cash but nothing special. I will be setting up CJ ads to show when AdSense does not.
Thanks again for your posts :)
