How does the adwords side of adsense work?

Does the mediabot spider their page too?

[Clark]

I'm putting this in the Adsense section because it is for understanding things as far as the publisher is concerned.

I've noticed that if the text of the page is:

Keyword.

than an ad by keyword.com is more likely to show up on the page. So I'm wondering about the algo for choosing ads on the publisher side. For regular adwords, you bid on a keyword and boom your ad shows. But for content sites, there are themes and such. Does google try to match the page with the keywords of the ad as specified by the advertisers? (ie a keyword search still). Or does Google spider the destination URL? Do they take into the account the Title of the ad? The text of the ad?

[mquarles]

Sorry to throw you back the other way, but AWA has been active while ASA has been MIA.

See:
[webmasterworld.com...]

specifically AWA's response in post #2.

MQ