Holiday period CPM increases

Do your ads CPM increase over holiday periods

[mixart]

Just cuirous if anyone has noticed an increase in their CPM for the easter period. I've had a nice increase and also noticed that over Valentines the same thing happened.

I understand there is probably much more competition with advertisers over these periods so it makes sense - just wondering if it's a pattern with most other adsense publishers.

[europeforvisitors]

My AdSense eCPM has also been up noticeably in the last few days, even though traffic has been down slightly. I figure it's because casual readers are more likely to be doing other things over a holiday weekend, and the readers who stick around and click on ads are more likely to be conducting serious research.

In travel-industry lingo:

fewer lookers + more bookers = higher eCPM

[malachite]

Just the opposite. Big upturn before the holiday weekend, but as expected, traffic and Adsense much quieter during the holiday itself.

[trannack]

Strangely mine has been significantly up - but really for the whole of April. Normally I see adownturn over holidays - but not this time. Weird.