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The price of an ad

Google blog listing some factors

         

darkmage

1:08 pm on Apr 8, 2007 (gmt 0)

10+ Year Member



An old adsense blog lists factors in price variation as follows:

"More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations."

I think many people overlook all these factors when wondering about their earnings fluctuations.

And here is a good one for the conspiracy theories
"Google doesn't make money from 'smart pricing'
In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites. "
[adsense.blogspot.com...]

sailorjwd

1:18 pm on Apr 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How dare you tell the conspiracy theorists the truth!

I'm bracing my self for another long thread on how google rips off everyone and has to meet their next quarter analyst's income estimates.

What's next? Bush didn't blow up the towers?

Common man... get back to the reality of conspiracy.

teehee.