Fake Advertise & Fake click lead low price

smart pricing

[truss]

There are some fake AD on my site, these AD has the following features:
1) they use some fetching words as the description of the AD, like "fully free!" "Beautiful girl" "Great Photos!" etc.

2) The content on the target site is not related with the AD description words. for example, the AD introduction is "Beautiful girl", but the site is saling printer.

3) The advertiser is most of the TOPer of the GG Adwords.

What could happen if these AD showed on your site?

1) The user clicked the AD and went to the target site, leave there immediately due to the content is faked. You are losing users.

2) Useless click increase.
you could see in GGAD that the CTR is highly increased. The above useless click is tracked by some GOOGLE tool, for example, google toolbar or adwrods tool (analytics etc).

2) ECPM keep low or lower due to the price is droping.

3) you are smartpricing now. And, Your site or account smartprice factor is increasing

Root cause:
Some Advertiser use the BUG of GOOGLE Adsense/Adwords system to fetch the traffic of all the adsenser. G should enhance the audit procedure to the adwordser. And, G should change its mindset, do not just think "Customer is the GOD! Adsenser is just worker!".

[gendude]

I just block them and report them to Google.

Advertisers can and do reflect on your sites, in the mind of your visitors. Some people care, some don't. I do care.