Forum Moderators: martinibuster
Different sources (Adwords, Google SERPS, Direct Links, Site Interlinks, Newsletter, etc.) all have their own different conversion rates in terms of Adsense.
If traffic from the newsletter converts at 10% and traffic from Google SERPS converts at 1% then it seems likely that the ads shown for newsletter traffic will be smartpriced down based on the poor performance from the SERPS.
My idea is to have different channels for different sources. If a click comes from the newsletter then a different channel should be used.
So far as I can tell, this will result in that particular channel not being smart-priced and the traffic being able to make a much better return for me as a publisher.
Does that make sense, or is there a flaw in my logic?
How exactly smartpricing is broken down -- by page, site, or overall account -- is unclear. But nobody has demonstrated that it's possible to manipulate smart pricing's effect on your total earnings by means of channels. I mean, why would Google allow such an enormous loophole to exist?