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Stats seem to go through a cycle of excellent figures AM levelling out towards the end of the day OR low figures AM slowely catching up to where you FEEL they should be towards the end of the day.
Example: last week eCPM at the start of the day for me was $200 ish finishing at or around the daily average.
This week so far low impressions, low eCPM low CTR at the start of the day but building up as the day goes by.
Its todays figures in the report tomorrow that matter most ;)