Adding content to best suit Adsense

adding content for Adsense

[mixart]

I have a site that is very topic specific. I'm planning expanding my content mostly to give my user base more content, and partly to help with both SEO and Adsense.

My domain for example is:
<snip>
And the content I'm adding is art tutorials, how to paint, etc.

What would the benefits be of the following 2 options and how does Adsense see this content....

1. Adding directories such as www.EXAMPLE.com/tutorials/how-to-paint/ and filling all my content in the same domain on sub folders. This options would make my site more broad in it's content.

2. Creating a sub domain: tutorials.EXAMPLE.com and putting all my content on this. This option would allow me to be more specific and divide my content into the main domain (galleries) and the sub-domain (tutorials/lessons).

Do you think there are benefits to either option above from an Adnsense perspective?

[edited by: martinibuster at 7:36 pm (utc) on Mar. 13, 2007]
[edit reason] Removed URL. example.com is for examples. [/edit]

[wheelie34]

Personally I would go with

www.EXAMPLE.com/tutorials/how-to-paint/

It will give more authority to your MAIN site, it will be harder to optimise many sub domain sites but easier for the example above

YMMV

[mixart]

Maintenance aside - I wonder if I could get more targeted ads (to a targeted audience) if they were seperate...

ie. A subdomain could be focused on Art "tutorials" rather than Art "galleries" - which the main domain is focused on. Traffic coming to the subdomain from search engines (or from adwords or other online advertising) would be more filtered, focused on tutorials, and hence have more chance of clicking on ads about tutorials.

To expand on that, if I have a subdomain that is treated almost like a seperate site or partner site, ads that display would have more chances of being "art tutorials, painting tutorials, etc" rather than a mix of "art galleries, painting gallery, etc".

That's my theory, I'm just not sure how true it is :)

[Sweet Cognac]

From my experience, tutorial ads do not pay very well. Such as, if you have a website with photoshop tutorials, the ads will be similiar to "Buy Photoshop now." Well, no one wants to buy Photoshop, they already have it!

It would be better to gear the content toward the paints, brushes, canvas, and other painting supplies.

I would also stay away from the subdomains. Subdomains are like new domains, and hard to get going.

[mixart]

Thanks for the suggestions.

I'll probably take the easy way out and not mess with a sub domain ;)

The paint gallery/tutorials was just an example... not my exact market, but fingers crossed it's all worth while anyway... at the very least it will add stick to current users and increase pageviews per user which is a good thing (regardless of adsense).

If anyone else has done anything similar, I'd appreciate some lessons-learned from expanding the breadth of content on your site and how adsense was effected.