I have a Good Idea, but no advertisers.

[PowerUp]

I recently came across an idea. My idea is to build a website that provides info that will help millions of people make their decisions. Problem is, when i google this keyword, I couldn't find any "sponsored ads" on the results page. what a bummer.

Should I go on to build this website because i'm interested in this topic and earn no adsense $. Or move on to other topics?

[Hobbs]

Build for fun and traffic.
AdSense should come later.
That's what I would do, actually this is exactly what I plan to do on my next site.

[celgins]

I agree. Build your site for fun and because you want to turn it into a worthwhile website.

If you can add Adsense later and generate $$$, that's even better.

[Vis3R]

You can always monetise it with CPM networks.
If you got lots of visits... adsense isn't the only way to revenue.

[edited by: Vis3R at 4:35 pm (utc) on Mar. 13, 2007]

[koan]

I have a web site where the main keyword has 0 advertisers in the google results, yet it still manage to make a few bucks because of the sheer traffic and the good content. Don't overlook secondary topics that may come naturally without your planning. Of course, it does not have a great EPC, but it's still the first site I check in the morning and the last one at night because it's my favorite. I have other, more paying web sites, which feel like a lot more work because I am lukewarm to the topic. But of course, if you're trying to find THE idea that will make you a full-time adsenser, you might want to put it on hold or just work on it in your spare time.

[Sweet Cognac]

I have a website that has 0 advertisers in the google results too, yet it still does well.

You just don't know until you try it.

[adamnichols45]

If your idea is so good then I would say go for it.

The web is getting bigger and bigger and bigger.

[joostvv]

If your idea is really good, advertisers will come and contact you on there own. You also can contact potential advertisers and sell ad space directly without adsense.

[PowerUp]

Thanks everyone for your comment. I'll have another half a year to think about this while I develop my current site.